Film marketing

Smarthouse: 5 Tips for Creating Clickable Content

By Amie Simon | May 2020

Smarthouse knows filmmakers are constantly having to shift their plans during this time of social distancing and uncertainty, and we feel you….

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Smarthouse: 5 Tips for Creating Clickable Content image — Smarthouse: 5 Tips for Creating Clickable Content
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Smarthouse knows filmmakers are constantly having to shift their plans during this time of social distancing and uncertainty, and we feel you. With people...

Smarthouse: 5 Tips for Releasing Your Film Online image — Smarthouse: 5 Tips for Releasing Your Film Online
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If you’re a filmmaker that had festival screenings or theatrical premieres planned for this year, you already know that living in a COVID-19 world with...

Smarthouse Bringing Your Film to Market: You Are Not a Black Swan image — Smarthouse Bringing Your Film to Market: You Are Not a Black Swan
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"Black Swan Theory," developed by economist, mathematician, and philosopher Nassim Taleb, deals with outlier events of unexpected magnitude and...

Smarthouse: 7 Tips for Pitching Your Film to the Media image — Smarthouse: 7 Tips for Pitching Your Film to the Media
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Your film had a decent run on the festival circuit and now it’s time to release it on VOD. Maybe you snagged a distributor and their PR department will...

Smarthouse: 8 Things You Need For Your VOD Release image — Smarthouse: 8 Things You Need For Your VOD Release
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“What I really want to do is spend three years making a film that will be seen by a handful of people at a few festivals and then go on to make $453 on...

Smarthouse: 5 Rules for Crafting Loglines That Sell image — Smarthouse: 5 Rules for Crafting Loglines That Sell
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Writing the perfect logline is a meticulous pursuit. Equal parts creative inspiration and fastidious editing, the logline, along with the title, poster and...

Smarthouse: 4 Types of Content You Need for Film Marketing image — Smarthouse: 4 Types of Content You Need for Film Marketing
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While you’re making your film, you probably aren’t thinking about everything you'll need to market your finished product — but you should be....

Smarthouse: Picking the Right Key Image for Your Movie image — Smarthouse: Picking the Right Key Image for Your Movie
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Picking the right still image to represent your film is essential to the success of your marketing campaign. With limited opportunities to grab the...