Features

MOVIE MARKETING MADNESS: “THE DAY AFTER TOMORROW”

By | May 2004

As moviemaking costs increase, the pressure to successfully market those movies becomes greater. In an attempt to show how marketers are trying to put the most hinders in the theater seats, Chris Thilk breaks down why some movie campaigns work and some don’t. This week, Chris picks apart the push for “The Day After Tomorrow…”

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MOVIE MARKETING MADNESS: “THE DAY AFTER TOMORROW”

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