The 15th Gen Art Film Festival launches April 7, 2010 at the Ziegfeld Theatre in New York City and will roll for 7 straight days with 7 films and 7 associated parties. Can I type 7 one more time? Yes. 7.

The festival opens at the Ziegfeld Theatre with 2010 Sundance Film Festival Audience Award Winner “happythankyoumoreplease,” and then moves to the Visual Arts Theater with “Elektra Luxx,” directed by Sebastian Gutierrez, starring Carla Gugino, Timothy Olyphant, Joseph Gordon-Levitt, Malin Ackerman, and Adrianne Palicki; “Tanner Hall,” co-directed by Francesca Gregorini and Tatiana von Furstenberg, starring Rooney Mara, Tom Everett Scott, Georgia King, Brie Larson and Chris Kattan; “Waiting For Forever” directed by James Keach and starring Rachel Bilson, Matt Davis, Jamie King, Blythe Danner and Richard Jenkins; Toronto International Film Festival’s Best First Canadian Feature and Slamdance Audience Award winner “The Wild Hunt,” directed by Alexandre Franchi; Adrian Grenier’s documentary “Teenage Paparazzo”; and closing on April 13, 2010 with “Mercy,” directed by Patrick Hoelck and written and produced by Scott Caan, who stars alongside Wendy Glenn, Troy Garity, Erika Christensen, Dylan McDermott and James Caan.

“Our programming process uncovered perhaps the most promising batch of new films in years. In celebration of our 15th year, we have curated a slate that is perfect for our core Gen Art audience of young, thoughtful tastemakers who seek to satiate their hunger for culture through support of new talent,” said Film Division Senior Vice President, Jeffrey Abramson. “Furthermore, the feature films share a collective theme of the exploration of relatable tales of love. Whether it is falling in love for the first time, learning to love oneself, experimenting with it, fighting for it, or recognizing it has become obsessive or idolized, we are happy to see this empathetic trend kicking off a new decade of storytelling.”

Oh, by the way… 7…

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