Film Threat archive logo


By Film Threat Staff | November 27, 2007

It won’t replace water — but it comes pretty darn close! Redux Beverages LLC, a beverage manufacturing company, whose lineup includes the controversially named, Cocaine, has announced an addition to its line of energy drinks called Brawndo: The Thirst Mutilator. Recently named “One of the top ten movie products we wish we had” by, Brawndo is now a reality; hitting retail in December of this year.

Officially licensed from the 2006 cult-hit Mike Judge (“Beavis and Butthead,” “King of the Hill”) movie “Idiocracy,” Brawndo is a lemon-lime endurance supplement beverage. Bright green with a smooth tangy flavor, Brawndo refreshes and energizes with 200 mg of caffeine, electrolytes, inositol and guarana.

Brawndo: The Thirst Mutilator is a perfect fit for the Redux brand of products which stand for quality and attitude,” said Redux Founder, Jamey Kirby. “With Brawndo we have a product that we already know people want, and even those who don’t know the movie will easily fall for its great taste and superior energizing attributes.”

Through a partnership with 20th Century Fox Films and OMNI Consumer Products, Redux Beverages will bring the drink to market in December of this year in the form of a bright green, sports/energy hybrid beverage with 200mg of caffeine, electrolytes, inositol, guarana, and a smooth lemon-lime flavor. Brawndo will be available in a yellow, 16 oz aluminum can citing the catchphrase from the movie: “It’s got what plants crave!”

Brawndo joins Redux Beverages’ existing sports and energy drinks which include Cocaine (recently renamed No Name Energy Drink for the US market—but still marketed under the Cocaine brand in Europe). A drink that has enjoyed controversy and a cult following, due to its name, superior flavor and its high caffeine content (three and a half times the amount of the leading competitor).

For more information on Redux Beverages and Brawndo: The Thirst Mutilator visit

Leave a Reply

Your email address will not be published. Required fields are marked *

Join our Film Threat Newsletter

Newsletter Icon