AMA-TIVO? TIV-AZON? AMAZON UNBOX ON TIVO! Image, Inc. and Tivo, Inc. are involved in the movie download business afterall. Starting today, Amazon Unbox on Tivo will begin its test run with an unspecified number of customers as a “direct-to-TV” online download service. The full launch date has yet to be announced.

TV episodes will sell for $1.99, with most movies priced between $9.99 and $14.99, the companies said. Movie rentals will start at $1.99. No extra hardware purchases are required, and there will be no additional subscription fees, the companies said.

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