Once upon a scroll, a teenage viewer paused. It wasn’t a celebrity endorsement or a luxury product ad. It was a talking digital avatar, confidently explaining why a $12 water bottle was the only hydration solution you’d ever need. No hype, no hard sell — just a relatable tone, a casual nod, and captions that felt like DMs. And guess what? That ad converted.
Welcome to the rise of the digital doppelgänger — custom-built avatars that are starting to replace corporate talking heads in product videos. Especially when those videos are made from still images using tools like link to video, these avatars give still content a voice and personality that feels native to TikTok, Reels, and Shorts.
Pippit is at the center of this trend, helping brands, creators, and small businesses turn simple photos into full-blown avatar-led campaigns. Whether you’re launching a new product or translating an existing video for a new market, Pippit lets you generate a video from just your product links, customize the face that represents your message, and speak Gen Z’s visual language with surprising fluency.
Let’s explore why this works — and how you can do it too!
The CEO is out. The clone is in.
When avatars feel more human than humans
Gen Z grew up online. Their instincts are wired to detect inauthenticity — which is exactly why stiff corporate videos or awkwardly overdubbed commercials flop so fast. Avatars, on the other hand, feel native to their digital environment. They can be:
- Expressive but neutral: Avatars aren’t trying too hard. They deliver messages with confidence and clarity, without ego.
- Visually consistent: One avatar can represent a brand across dozens of languages and platforms without variation or burnout.
- Easily updated: Want a new haircut? Different clothes? Change of tone? Avatars adjust in minutes, not days.
The magic isn’t just in their realism — it’s in their reliability. Avatars don’t age, miss cues, or get cancelled. They’re the ultimate brand ambassador, without the baggage.
The social media algorithm loves faces
It’s no secret that platforms like TikTok and Instagram reward faces in videos. Eye contact, head tilts, and subtle gestures increase watch time and click-through rates. Avatars give you all of that, without needing a camera crew or actor.
And when these avatars are combined with photo to video AI, suddenly even your old product shots come to life. That static jewelry photo? It’s now part of a narrated demo. Your skincare product shelfie? It’s talking about ingredients like a beauty influencer.
Behind the scenes of your custom spokesperson
Before we dive into how to make your own, let’s talk about what makes a great custom avatar:
- Relatability: Choose avatars that reflect your audience’s age, style, and vibe. Gen Z especially responds to casual, expressive avatars that feel more like peers than presenters.
- Voice tone: An overly formal voice can kill engagement. Aim for being friendly, funny, or chill, depending on your product niche.
- Facial movement and pace: Pippit lets you adjust these to avoid robotic delivery. Your avatar can blink, nod, and speak in a pace that feels conversational.
This attention to tone and texture is what turns a digital character into a loyal brand rep.
Meet your face of the brand: how to use custom avatars with Pippit
Step 1: Select your AI avatar
Log in to Pippit and go to the video generator part from the left-hand menu. Access AI avatars with just one click by going to Avatars under Popular Tools. Filter avatars quickly based on gender, age, scene, and more to get the ideal choice. Avatars may also be added directly from your product link or uploaded images — Pippit automatically detects media and provides you with customized avatar suggestions. You can adjust the avatar’s face, voice, and gestures in the settings panel at this point, or hold off until after creating your video for more in-depth edits.
Step 2: Add narration
Click on Edit script to compose the lines of the avatar. Whether you’re presenting a discount promotion or describing a product benefit, the script should sound like a concise, assertive pitch, not an advertisement. Below the script editor, select your language and caption style.
You can also click on Edit More to check out voice options on the Audio tab. Select the tone that best suits your avatar and message. If necessary, go back to the Avatar settings to modify appearance and frame.
Step 3: Save and share
Once your avatar video is refined, hit Export in the top right. Select your desired resolution (1080p or 4K), aspect ratio (such as 9:16 for TikTok or 1:1 for Instagram), and file format. Save it to your device or post directly to social platforms, email campaigns, or product pages — wherever your audience scrolls.
The psychology of a pixel-perfect pitch
Avatars reduce the pressure to perform
One reason brands love avatars is that they take the pressure off real people. You don’t need to be camera-ready, bilingual, or expressive under ring lights. The avatar does it all — scripted, stylized, and synced with your brand identity.
- Small biz owners: No need to appear on camera daily. The avatar can repeat your pitch endlessly.
- Influencer partnerships: Influencer-inspired avatars have the potential to prolong campaigns over the agreement’s duration.
- Online retailers: Online retailers have the option to create an avatar once and utilise it for many product lines in different languages.
This strategy is less demanding and allows you to scale your marketing.
The atmosphere is scalable and lively
Because it lets you utilise the same online character in both formal and informal settings, such as LinkedIn and TikTok, avatar-driven content is enticing. You can achieve cross-platform dominance by altering the script, the background, and the voice tone.
Better yet, Pippit eliminates the need to start from scratch by turning your video connection into a brand asset that you can develop over time.
Let your digital twin do the talking
There’s something oddly comforting about knowing your brand avatar is out there, smiling, nodding, and explaining your product — even while you sleep. That’s the superpower of Pippit’s AI tools: they let your content scale across cultures and platforms, without sacrificing tone or identity.
Ready to build your own influencer that never gets tired, never messes up a line, and always shows up on-brand?
Create your custom avatar today with Pippit — and let your next product video speak for itself!
