On the eve of the September 25 â€œVictimsâ€™ Benefit Day at the Movies,â€ the National Association of Theatre Owners announced overwhelming support for the benefit from motion picture distribution and exhibition companies. The industry encourages all Americans to turn out to the movies on Tuesday, September 25.
As announced previously, 100% of September 25 ticket and concession sales at participating movie theatres nationwide will be donated to the September 11th Fund of the United Way, and the American Red Cross to benefit the needs resulting from this tragedy. Fifty percent of the proceeds will be donated to the American Red Cross and 50 percent will be donated to the United Way.
Over 250 exhibition companies, representing nearly 28,000 screens, will participate in the benefit. These theatre companies extend their heartfelt thanks to the many motion picture distribution companies that have generously agreed to add their share of Tuesdayâ€™s movie ticket revenue to exhibitionâ€™s, and donate it to Americaâ€™s disaster relief efforts. Participating exhibition and distribution companies are listed on NATOâ€™s web site.
For further info about the benefit, check out the National Association of Theatre Owners web site.
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