Reasonable people can disagree on most things, but I think we can all come together to say that Snakes on a Plane is going to have a huge opening weekend. It may well be a huge steaming pile of crap, but it’s a gimmick film that unashamedly embraces its…gimmickness, and in a lackluster summer like this, that may well be enough.
From the much-publicized decision not to rename the film to the even more-publicized shooting of extra footage to secure and ‘R’ rating and incorporate fanboy suggestions, New Line has shown that they’re probably on to something. And their latest move, allowing you to send a personalized phone message from Samuel L. Jackson to your family and friends, is pretty hilarious. As much as I’m predisposed to goof on it, I’ll be there watching it in the theater with all the other dorks.
Although I’ll probably sneak into the Thursday preview, since they aren’t screening it for the press.