THERE’S NO MARKETING LIKE VIRAL MARKETING Image

Reasonable people can disagree on most things, but I think we can all come together to say that Snakes on a Plane is going to have a huge opening weekend. It may well be a huge steaming pile of crap, but it’s a gimmick film that unashamedly embraces its…gimmickness, and in a lackluster summer like this, that may well be enough.

From the much-publicized decision not to rename the film to the even more-publicized shooting of extra footage to secure and ‘R’ rating and incorporate fanboy suggestions, New Line has shown that they’re probably on to something. And their latest move, allowing you to send a personalized phone message from Samuel L. Jackson to your family and friends, is pretty hilarious. As much as I’m predisposed to goof on it, I’ll be there watching it in the theater with all the other dorks.

Although I’ll probably sneak into the Thursday preview, since they aren’t screening it for the press.

Leave a Reply

Your email address will not be published. Required fields are marked *

  1. Don Lewis says:

    I’m there as well…it’s going to be a retahhaded good time and I can’t wait…especially after the MIAMI VICE blue balls of what should’ve been a decadent, dumb time.

  2. Gigi says:

    Dont hate me, something about the little catch phrase pisses me off. I’ll wait till video, because sometimes I just have to be a snob.

  3. I’ll be there too, even though it sounds like a movie good enough for Dakota Fanning to be in. But, as Pete called it, in a lackluster (that’s actually too good a word to describe this summer) summer like this, what other choice do I have.

  4. Mark Bell says:

    They should screen it for the press. I mean, on sheer honesty and goofiness, the film is pretty critic-proof.

    Critic: “The film sucks.”

    Audience: “What do you expect, it’s called Snakes on a Plane.

    Critic: “The film is awesome.”

    Audience: “Of course, it’s called Snakes on a Plane.”

    I’ll be there…

Join our Film Threat Newsletter

Newsletter Icon