SXSW has announced the second edition of its Web-based multimedia summer festival. Changing its name this time from “SXSWeb” to the “SXSWclick Festival,” the event will begin accepting entries on May 2, 2005. The name change comes as the festival preps itself to branch out beyond simply the SXSW Web site, embracing emerging technology in mobile media.
“With SXSWclick, we hope to take what we’ve created on the Web and make these new works available on other media,” says SXSW Festival Producer Matt Dentler. “When we created this segment of the festival last summer, the idea was ‘The sky’s the limit.’ Now, we’re just pushing those limits even further.”
This festival is open to all forms of graphic storytelling (from music videos to Flash animation and beyond), but works cannot be longer than five minutes to be eligible.
Then, on July 1, a set of finalists will be chosen by the SXSW selection committee. These finalists will be posted on the SXSW Web site, and the general public will be invited to vote for their favorites. There will also be a jury evaluating the same finalists. On July 29, this year’s winners will be announce. Those winners will be automatically accepted into the 2006 SXSW Film Festival, to be held March 10-18 in Austin, TX. The winners will also be available on the website for an extended period of time.
For more info, visit the SXSW website.