FILM IN 140 PANEL SERIES: “TRANSMEDIA: WHAT IS IT, AND WHY SHOULD YOU CARE?”

By Mark Bell | November 13, 2010

Film Threat’s last Film in 140 Panel on Twitter took place on Tuesday, November 23, 2010 from 9-10pm EST. Our topic was “Transmedia: What Is It, and Why Should You Care?” and focused on beginning the conversation about the exciting cinematic and artistic world of transmedia. The transcript for the panel is below…

PANELISTS

Rob Pratten (@zenfilms). Robert Pratten is a San Francisco-based, transmedia consultant advising clients on the development of stories across multiple media platforms. He is founder of Transmedia Storyteller – an online service for interactive, social and pervasive cross-platform entertainment and marketing. He is a regular contributor to online publications Culture Hacker and Jawbone.tv covering transmedia developments around the world and is the co-host of Transmedia Talk on the Workbookproject site.
Jackie Turnure (@JackieTurnure), Head of Development, Hoodlum. Hoodlum is a two-time Emmy® Award-winning creative studio that specializes in producing high quality entertainment content for multiple platforms. Based in Brisbane, Australia, Hoodlum creates and delivers entertainment content for media companies and brands across a variety of channels. Hoodlum creates unique experiences for consumers with multiplatform campaigns that extend storylines for some of the most popular entertainment series and franchises. Hoodlum also helps the world’s leading brands connect with audiences by creating interactive branded storytelling campaigns. Hoodlum is actively engaged in producing award winning content for multiple screens including television, film, online, mobile and emerging new media platforms for worldwide distribution. Hoodlum’s project client work includes award winning campaigns for Sony Pictures’ hit film “Salt” starring Angelina Jolie, ABC’s hit franchise series “Lost,” and “Flash Forward,” the BBC’s hit series “Spooks,” ITV’s long running British Soap “Emmerdale.” Hoodlum is currently in production on a ground breaking multiplatform drama series in Australia called “SLiDE.” “SLiDE is a 10x 1 hour series being produced with FOXTEL and will have a multiplatform roll-out beginning in Australia.

INFORMATIONAL LINKS

PANEL TRANSCRIPT

@Filmin140Panel Welcome to tonight’s Film in 140 Twitter Panel! Our topic tonight is “Transmedia: What Is It, and Why Should You Care?” #filmin140 -9:00 PM Nov 23rd, 2010

@FilmThreat Welcome to tonight’s Film in 140 Twitter Panel! Our topic tonight is “Transmedia: What Is It, and Why Should You Care?” #filmin140 -9:00 PM Nov 23rd, 2010

@ZenFilms *cough* looks like we’re live :)! #filmin140 -9:00 PM Nov 23rd, 2010

@lacajag RT @anitaondine: Tune in for your dose of #transmedia right now! LIVE! http://bit.ly/hB9sjU (expand) #filmin140 pass it on… #faster! -9:00 PM Nov 23rd, 2010

@Filmin140Panel You can follow along with the conversation at Film Threat (http://bit.ly/daqlJq) or at TweetChat (http://bit.ly/abFubH) #filmin140 -9:00 PM Nov 23rd, 2010

@Filmin140Panel Our moderators this evening are @atlfilm365, @FilmThreat and @shericandler #filmin140 -9:00 PM Nov 23rd, 2010

@philontilt What’s in that? RT @shericandler: putting on the iTunes, transmedia mix #filmin140 -9:00 PM Nov 23rd, 2010

@Filmin140Panel Our panelists are Transmedia Storyteller founder and transmedia consultant Rob Pratten (@ZenFilms).. #filmin140 -9:00 PM Nov 23rd, 2010

@KonradStief Hi gang! #filmin140 -9:01 PM Nov 23rd, 2010

@Filmin140Panel …and Head of Development for Hoodlum creative studio out of Brisbane, Australia, Jackie Turnure (@JackieTurnure) #filmin140 -9:01 PM Nov 23rd, 2010

@Filmin140Panel Though we have panelists, multiple voices are welcome, so join in the discussion! #filmin140 -9:01 PM Nov 23rd, 2010

@milesmaker RT @FilmThreat: Our topic tonight is “Transmedia: What Is It, and Why Should You Care?” #filmin140 -9:01 PM Nov 23rd, 2010

@shericandler @philontilt Interpol, Radiohead, Nine Inch Nails, Foals, Franz Ferdinand #filmin140 -9:01 PM Nov 23rd, 2010

@philontilt Nice! RT @shericandler: @philontilt Interpol, Radiohead, Nine Inch Nails, Foals, Franz Ferdinand #filmin140 -9:02 PM Nov 23rd, 2010

@shericandler hey @JackieTurnure, what time is it there? #filmin140 -9:02 PM Nov 23rd, 2010

@Filmin140Panel So, let’s get going. Right off the bat, to get the name out of the way, what is transmedia, and why should we care? Answer away! #filmin140 -9:02 PM Nov 23rd, 2010

@FilmThreat You can follow along with the conversation at Film Threat (http://bit.ly/daqlJq) or at TweetChat (http://bit.ly/abFubH) #filmin140 -9:02 PM Nov 23rd, 2010

@JackieTurnure #filmin140 It’s noon here in cloudy Brisbane, Queensland. -9:03 PM Nov 23rd, 2010

@FilmThreat @shericandler I think noon on Wednesday. Am I right, @JackieTurnure? #filmin140 -9:03 PM Nov 23rd, 2010

@ZenFilms Transmedia is telling a story across multiple platforms… perhaps with audience participation #filmin140 -9:03 PM Nov 23rd, 2010

@kingisafink Lotsa RuPaul. Ok, his 1 song: http://ow.ly/3eDwD RT @philontilt: What’s in that? RT @shericandler: putting on the transmedia mix #filmin140 -9:04 PM Nov 23rd, 2010

@ZenFilms The key point is *story”. It’s not scattering lots of content across the known universe and hoping someone will discover it #filmin140 -9:04 PM Nov 23rd, 2010

@JackieTurnure It’s noon here in cloudy Brisbane, Queensland. #filmin140 -9:04 PM Nov 23rd, 2010

@KonradStief @ZenFilms Does the audience participation include contributing to the creative process? #filmin140 -9:04 PM Nov 23rd, 2010

@Chuklz So is the midnight showing of Rocky Horror an example of a fan created transmedia experience? #filmin140 -9:04 PM Nov 23rd, 2010

@endurablegoods RT @ZenFilms: The key point is *story”. It’s not scattering content across the known universe and hoping someone will discover it #filmin140 -9:05 PM Nov 23rd, 2010

@shericandler gd ? RT @KonradStief: @ZenFilms Does the audience participation include contributing to the creative process? #filmin140 -9:05 PM Nov 23rd, 2010

@milesmaker “Conveying messages themes or storylines to mass audiences through the artful and well planned use of multiple media platforms.” #filmin140 -9:05 PM Nov 23rd, 2010

@ZenFilms @KonradStief maybe, maybe not. I don’t see it as necessary regards the definition. #filmin140 -9:05 PM Nov 23rd, 2010

@FilmThreat RT @ZenFilms: The key point is *story” Its not scattering lots of content across known universe & hoping someone will discover it #filmin140 -9:05 PM Nov 23rd, 2010

@sabicompany Q What are some platforms that have been overlooked? What’s uniquely positioned for story but underutilized? #filmin140 -9:05 PM Nov 23rd, 2010

@slowbeard @FilmThreat Any chance Apichatpong Weerasethakul’s Primitive Project will be discussed tonight? #filmin140 -9:06 PM Nov 23rd, 2010

@VictoriaWestcot @ZenFilms – can you give us some examples of successful transmedia campaigns? Very interested! Thanks 🙂 #filmin140q #filmin140 -9:06 PM Nov 23rd, 2010

@shericandler @ZenFilms see I DO see that as necessary. Aud participation is what sets it apart, I feel #filmin140 -9:06 PM Nov 23rd, 2010

@KonradStief I ask because of concerns of writers’ rights and all that kettle of fish #filmin140 -9:06 PM Nov 23rd, 2010

@milesmaker That definition by @Jeff_Gomez, Starlight Runner Entertainment http://www.starlightrunner.com/ #filmin140 -9:06 PM Nov 23rd, 2010

@JenniferPalais #filmin140 on #transmedia starts now…may be a bunch o tweets on this subject -9:07 PM Nov 23rd, 2010

@forwardmarsh @KonradStief @ZenFilms if one starts the TM approach early enough; i.e. from the beginning of the project – u can wrk w/aud input #filmin140 -9:07 PM Nov 23rd, 2010

@FilmThreat @slowbeard You’re welcome to lead that conversation when it appears to fit with the flow. #filmin140 -9:07 PM Nov 23rd, 2010

@ZenFilms Participation might be desirable but I’m talking from a definition POV. I think you can have a transmedia project with no prtptn #filmin140 -9:07 PM Nov 23rd, 2010

@Chuklz Why is transmedia becoming fashionable for indies now? Is it the same reason 3D is becoming important to the studio system? #filmin140 -9:07 PM Nov 23rd, 2010

@shericandler I don’t see transmedia as a campaign, I see it as the project #filmin140 -9:07 PM Nov 23rd, 2010

@Filmin140Panel And we’re off… panelists, you’re welcome to answer any questions posed to you. Everyone else can answer too. #filmin140 -9:07 PM Nov 23rd, 2010

@lksriv RT @ZenFilms: The key point is *story”. It’s not scattering lots of content across the known universe and hoping someone will discover it #filmin140 -9:08 PM Nov 23rd, 2010

@ZenFilms ..but you might like to consider what “participation” means. We shouldn’t confuse collaboration or crowdsourcing with transmedia #filmin140 -9:08 PM Nov 23rd, 2010

@JenniferPalais i had thought so too RT @shericandler: @ZenFilms see I DO see that as necessary. Aud participation is what sets it apart, I feel #filmin140 -9:08 PM Nov 23rd, 2010

@KonradStief If someone’s question is not answered feel free to ask again with the speed of this chat #filmin140 -9:08 PM Nov 23rd, 2010

@Filmin140Panel @ZenFilms Can you clarify the difference? #filmin140 -9:08 PM Nov 23rd, 2010

@atlfilm365 @KonradStief I would look to STAR WARS as an example. Lucas embraced fan created work. It’s only made him stronger. 🙂 #filmin140 -9:09 PM Nov 23rd, 2010

@tatitosi RT @anitaondine: Tune in for your dose of #transmedia right now! LIVE! http://bit.ly/hB9sjU #filmin140 pass it on… #faster! -9:09 PM Nov 23rd, 2010

@ZenFilms What sets #transmedia apart is engagement #filmin140 -9:09 PM Nov 23rd, 2010

@FilmThreat Rolls fast and furious RT @KonradStief: If someones question is not answered feel free to ask again with the speed of this chat #filmin140 -9:09 PM Nov 23rd, 2010

@atlfilm365 @KonradStief Although, the fan films and fiction aren’t Transmedia perse. But still, a good example of aud participation. #filmin140 -9:09 PM Nov 23rd, 2010

@forwardmarsh @KonradStief We anticipate using possible aud participation w/our writer. In other words, the writer(s) are like TV EPs #filmin140 -9:09 PM Nov 23rd, 2010

@shericandler @ZenFilms clarification on diff btween engagement and collaboration #filmin140 -9:10 PM Nov 23rd, 2010

@ZenFilms Engagement need not mean “participation” if your definition of participation is contributing content or ideas #filmin140 -9:10 PM Nov 23rd, 2010

@forwardmarsh @Chuklz In our case, yes TM is an essential way we’re aiming to stand out #filmin140 -9:10 PM Nov 23rd, 2010

@ZenFilms Engagement means you have someone’s attention. Collaboration means they’re adding to the experience or to the work #filmin140 -9:11 PM Nov 23rd, 2010

@marco_acevedo I’d also love to hear of a good example of TM. @shericandler so a viral campaign involving backstory is a campaign, not really TM #filmin140 -9:11 PM Nov 23rd, 2010

@atlfilm365 @ZenFilms What part of Transmedia changes engagement for an audience, as opposed to standard TV/Film? #filmin140 -9:11 PM Nov 23rd, 2010

@milesmaker Participation is NOT necessary. Each platform offers deeper penetration into story to reveal MORE story. #filmin140 -9:11 PM Nov 23rd, 2010

@JenniferPalais RT @ZenFilms: What sets #transmedia apart is engagement #filmin140 -9:11 PM Nov 23rd, 2010

@lttlbgGrl RT @ZenFilms: Engagement need not mean “participation” if your definition of participation is contributing content or ideas #filmin140 -9:11 PM Nov 23rd, 2010

@shericandler @Chuklz I think indies are embracing it because we are more adaptable to new ways of creating entertainment #filmin140 -9:11 PM Nov 23rd, 2010

@JenniferPalais RT @ZenFilms: Engagement means you have someone’s attention. Collaboration means they’re adding to the experience or to the work #filmin140 -9:11 PM Nov 23rd, 2010

@ZenFilms RT @milesmaker: Participation is NOT necessary. Each platform offers deeper penetration into story to reveal MORE story. #filmin140 -9:12 PM Nov 23rd, 2010

@forwardmarsh @shericandler @Chuklz Hear, hear!! #filmin140 -9:12 PM Nov 23rd, 2010

@FilmThreat RT @milesmaker: Participation is NOT necessary. Each platform offers deeper penetration into story to reveal MORE story. #filmin140 -9:12 PM Nov 23rd, 2010

@shericandler @ZenFilms @milesmaker see I don’t think that. Transmedia is not meant to be passive experience #filmin140 -9:12 PM Nov 23rd, 2010

@kingisafink RT @milesmaker: Aud. Participation is NOT necessary. Each platform offers deeper penetration into story to reveal MORE story. #filmin140 -9:13 PM Nov 23rd, 2010

@KonradStief @milesmaker As long as the audience is engaged and continually returns for more. Good! #filmin140 -9:13 PM Nov 23rd, 2010

@JackieTurnure We like to create different tiers of engagement. Not everyone wants to participate. #filmin140 -9:13 PM Nov 23rd, 2010

@Chuklz When movies were silent, people used to converse and engage each other over the movie they were watching. Those damn talkies #filmin140 -9:13 PM Nov 23rd, 2010

@ZenFilms I think indies are embracing #transmedia because it’s new fertile creative ground and that’s where indies can beat Hollywood. #filmin140 -9:13 PM Nov 23rd, 2010

@FilmThreat RT @JackieTurnure: We like to create different tiers of engagement. Not everyone wants to participate. #filmin140 -9:13 PM Nov 23rd, 2010

@atlfilm365 RT @JackieTurnure: We like to create different tiers of engagement. Not everyone wants to participate. #filmin140 -9:13 PM Nov 23rd, 2010

@lttlbgGrl RT @ZenFilms: Engagement means you have someones attention. Collaboration means theyre adding to the experience or to the work #filmin140 -9:13 PM Nov 23rd, 2010

@KonradStief @Chuklz You are how old? 😛 #filmin140 -9:14 PM Nov 23rd, 2010

@JenniferPalais RT @shericandler: @Chuklz I think indies are embracing it because we are more adaptable to new ways of creating entertainment #filmin140 -9:14 PM Nov 23rd, 2010

@forwardmarsh @shericandler @ZenFilms @milesmaker I don’t think TM has to be ltd to 1 definition – I say it’s what best serves the story/proj. #filmin140 -9:14 PM Nov 23rd, 2010

@shericandler @JackieTurnure when you say tiers, give an example #filmin140 -9:14 PM Nov 23rd, 2010

@milesmaker Transmedia by design can lean back or lean fwd depending on the platform and its limitations to interactivity (i.e., comic book) #filmin140 -9:14 PM Nov 23rd, 2010

@atlfilm365 @ZenFilms But do we need to “compete” with Hollywood? I like #transmedia because it’s already not that. #filmin140 -9:14 PM Nov 23rd, 2010

@Theodumont @JackieTurnure any difference between transmedia and multiplatform storytelling? #filmin140 – #filmin140 -9:14 PM Nov 23rd, 2010

@joda07 Wannabe filmmakers – checkout #filmin140 -9:14 PM Nov 23rd, 2010

@endurablegoods Following the #filmin140 stream and running @KilRoiWasHere against the advice and insight. So far, so good. (cc: @brianblau) -9:14 PM Nov 23rd, 2010

@Chuklz @KonradStief Old enough to ask my grandparents what it was like when they went to the movies 😉 #filmin140 -9:15 PM Nov 23rd, 2010

@marco_acevedo Er, folks, I’m a newbie. Here to learn. What’s an example of TM? #filmin140 -9:15 PM Nov 23rd, 2010

@FilmThreat Transmedia can seem like a lot to keep track of, story-wise. How do you engage an otherwise short attention span audience? #filmin140 -9:15 PM Nov 23rd, 2010

@geologylady RT @milesmaker: Participation is NOT necessary. Each platform offers deeper penetration into story to reveal MORE story. #filmin140 -9:15 PM Nov 23rd, 2010

@ZenFilms @atlfilm365 we are always competing for audience time. Most public see one or two films a year… usually Tom Cruise etc. #filmin140 -9:15 PM Nov 23rd, 2010

@VictoriaWestcot So….can you folks give some examples of successful TM stories? #filmin140 -9:15 PM Nov 23rd, 2010

@lacajag @JackieTurnure Or is it that many people like to participate, but each may have different ways they prefer to participate? #filmin140 -9:15 PM Nov 23rd, 2010

@zakforsman @shericandler must be mindful to serve different tiers of audience. from casual observers to active agents adding to the story. #filmin140 -9:15 PM Nov 23rd, 2010

@JackieTurnure By tiers we mean some of our audience want to watch, some want to play, and some want to create #filmin140 -9:15 PM Nov 23rd, 2010

@atlfilm365 @ZenFilms I think the power of #transmedia is in its adaptability to be grass roots or more “business” focused. #filmin140 -9:15 PM Nov 23rd, 2010

@forwardmarsh @ZenFilms Yes! We’re reclaiming how to be different than H’wood. We can’t beat it, don’t want to. Want 2 be unique! #filmin140 -9:16 PM Nov 23rd, 2010

@zakforsman RT @JackieTurnure: By tiers we mean some of our audience want to watch, some want to play, and some want to create #filmin140 -9:16 PM Nov 23rd, 2010

@ZenFilms Example of indie TM http://www.heroesofthenorth.com/ – video series, comics, games… all rolling out over coming months #filmin140 -9:16 PM Nov 23rd, 2010

@JackieTurnure We think of multiplatform and transmedia as different names for the same thing. It used to be cross media. #filmin140 -9:16 PM Nov 23rd, 2010

@JenniferPalais RT @atlfilm365: @ZenFilms But do we need to “compete” with Hollywood? I like #transmedia because it’s already not that. #filmin140 -9:17 PM Nov 23rd, 2010

@ZenFilms My indie TM hobby project: http://www.lowlifes.tv – book, web series, blog.. to be rolled out prob after Xmas #filmin140 -9:17 PM Nov 23rd, 2010

@KonradStief Q: I saw a post that stated “not every story lends itself to transmedia, nor does every audience.” cont’d #filmin140 -9:17 PM Nov 23rd, 2010

@marco_acevedo Thx@ZenFilms #filmin140 -9:17 PM Nov 23rd, 2010

@KonradStief Cont’d Q: Is that true or are there only specific types of stories/audiences that are conducive to utilize transmedia? #filmin140 -9:17 PM Nov 23rd, 2010

@Filmin140Panel More links and info on transmedia at bottom of this post: http://bit.ly/9o6Za5 #filmin140 -9:17 PM Nov 23rd, 2010

@shericandler @marco_acevedo these http://www.collapsus.com/ http://www.worldwithoutoil.org/ http://hopeismissing.blogspot.com/ #filmin140 -9:17 PM Nov 23rd, 2010

@Chuklz Or is Kick A*s which used a comic/movie simultaneous approach to launch more appropriate? #filmin140 -9:17 PM Nov 23rd, 2010

@milesmaker Transmedia is integral to STORY–not any different in Hollywood or indie scene; it’s how you tell your unique story. #filmin140 -9:17 PM Nov 23rd, 2010

@marco_acevedo Thx@shericandler @marco_acevedo #filmin140 -9:17 PM Nov 23rd, 2010

@tomvaughan Would anyone mind pointing to a successful example of transmedia? I don’t think I quite get it. #filmin140 -9:18 PM Nov 23rd, 2010

@ZenFilms @forwardmarsh exactly, it’s a side-step 🙂 Not head-to-head confrontation. Which is why I’m not a fan of indies going 3D! #filmin140 -9:18 PM Nov 23rd, 2010

@FilmThreat @KonradStief While I could read a mumblecore comic book, not sure I’d want to… 😉 #filmin140 -9:18 PM Nov 23rd, 2010

@geologylady RT @Theodumont: @JackieTurnure any difference between transmedia and multiplatform storytelling? #filmin140 – #filmin140 -9:18 PM Nov 23rd, 2010

@Peter_Gutierrez RT @FilmThreat: Transmedia can seem like a lot to keep track of, story-wise. How do you engage an otherwise short attention span audience? #filmin140 -9:18 PM Nov 23rd, 2010

@shericandler @tomvaughan what’s your definition of success? There is no blockbuster transmedia project to date #filmin140 -9:19 PM Nov 23rd, 2010

@FilmThreat @tomvaughan You can check out the links in this chat, and we’ll have the transcript up for further review tomorrow. #filmin140 -9:19 PM Nov 23rd, 2010

@TLaTela RT @tomvaughan: Would anyone mind pointing to a successful example of transmedia? I don’t think I quite get it. #filmin140 -9:19 PM Nov 23rd, 2010

@marco_acevedo A lot of graphic novels out there seem to be equivalent to mumblecore @FilmThreat @KonradStief #filmin140 -9:19 PM Nov 23rd, 2010

@stulevy Sweet! RT @anitaondine: Tune in for your dose of #transmedia right now! LIVE! http://bit.ly/hB9sjU #filmin140 pass it on… #faster! -9:19 PM Nov 23rd, 2010

@forwardmarsh @ZenFilms @forwardmarsh Indie 3-D – an oxymoron, if you ask me. 🙂 #filmin140 -9:19 PM Nov 23rd, 2010

@JackieTurnure We look at each project and its audience to decide its unique multiplatform application. There is no one size fits all. #filmin140 -9:19 PM Nov 23rd, 2010

@ZenFilms Fit the transmedia experience to the audience. Then it doesn’t have to be a lot for audience to keep track of. #filmin140 -9:20 PM Nov 23rd, 2010

@sabicompany @Peter_Gutierrez First ask yourself what engages you. #filmin140 -9:20 PM Nov 23rd, 2010

@shericandler RT @ZenFilms: Fit the transmedia experience to the audience. Then it doesnt have to be a lot for audience to keep track of. #filmin140 -9:20 PM Nov 23rd, 2010

@Peter_Gutierrez RT @Filmin140Panel: More links and info on transmedia at bottom of this post: http://bit.ly/9o6Za5 #filmin140 -9:20 PM Nov 23rd, 2010

@atlfilm365 I think we need to pull back a bit and offer some hypotheticals of what a #transmedia story would look like. #filmin140 -9:20 PM Nov 23rd, 2010

@shericandler @JackieTurnure so you start with story first, then audience, then platforms correct? #filmin140 -9:21 PM Nov 23rd, 2010

@sabicompany Q What are some platforms that have been overlooked? What’s uniquely positioned for story but underutilized? Anyone? #filmin140 -9:21 PM Nov 23rd, 2010

@ZenFilms I think a break-out success will come in 2011 #filmin140 -9:21 PM Nov 23rd, 2010

@forwardmarsh @shericandler @tomvaughan I read a case study on the launch of TRUE BLOOD – search on interactive mktg #filmin140 -9:21 PM Nov 23rd, 2010

@LordBronco #filmin140 stage plays are overlooked. -9:21 PM Nov 23rd, 2010

@ZenFilms Old skool: indie filmmaker has feature project and spends years kissing a*s to get the finance #filmin140 -9:22 PM Nov 23rd, 2010

@FilmThreat What about the idea of transmedia as a marketing tool as opposed to serving the story? Or can they do both? (I used the ‘M’ word) #filmin140 -9:22 PM Nov 23rd, 2010

@forwardmarsh @TLaTela @tomvaughan Also, the show HEROES has employed transmedia #filmin140 -9:22 PM Nov 23rd, 2010

@Chuklz I’m working on shooting 3d now . RT @forwardmarsh: @ZenFilms @forwardmarsh Indie 3-D – an oxymoron, if you ask me. 🙂 #filmin140 -9:22 PM Nov 23rd, 2010

@ZenFilms New skool: indie filmmaker uses what little resources they have to make bite-sized entertainment that starts building audience #filmin140 -9:22 PM Nov 23rd, 2010

@shericandler @forwardmarsh @tomvaughan True Blood was transmedia as marketing campaign, still valid, but not baked into project from start #filmin140 -9:22 PM Nov 23rd, 2010

@marco_acevedo I usually think of audience finding the art; otherwise sounds like it must involve market research @shericandler @JackieTurnure #filmin140 -9:23 PM Nov 23rd, 2010

@JackieTurnure It depends. it’s an iterative process. Sometimes we are driven by audience, sometimes by story. #filmin140 -9:23 PM Nov 23rd, 2010

@FilmThreat And @JackieTurnure, your company had a successful campaign with LOST and SALT, correct? #filmin140 -9:23 PM Nov 23rd, 2010

@aprildenee @lacajag I agree! Everyone wants to be part of something larger than themselves, part of the convo, even if they’re being jerks. #filmin140 -9:23 PM Nov 23rd, 2010

@forwardmarsh @Chuklz @forwardmarsh @ZenFilms @forwardmarsh That was a gentle tease @Chuklz. If it’s right for ur story, it’s what u gotta do. #filmin140 -9:23 PM Nov 23rd, 2010

@ZenFilms Marketing is understanding what the customer wants and creating something to delight them. That’s always been the Producer’s job #filmin140 -9:23 PM Nov 23rd, 2010

@Chuklz @forwardmarsh heh… no I’m just getting ready for the inevitable. remember the talkies ruined everything already. #filmin140 -9:24 PM Nov 23rd, 2010

@FilmThreat For indie filmmakers wanting to do 3D filming, I hear the Microsoft Kinect is being modded towards that direction… #filmin140 -9:24 PM Nov 23rd, 2010

@atlfilm365 @ZenFilms So 2000, filmmaker makes a feature. It travels the fests. Maybe gets a distribution deal, prays to be seen? #filmin140 -9:24 PM Nov 23rd, 2010

@JackieTurnure We have done both marketing and originals and the lines are blurred when its an existing property. Doesn’t mean its not original #filmin140 -9:24 PM Nov 23rd, 2010

@aprildenee @shericandler I agree! You mean that transmedia is the “medium” itself, not the means to promote. Correct? #filmin140 -9:24 PM Nov 23rd, 2010

@TLaTela @forwardmarsh @tomvaughan Thanks. I found this as well=Transmedia Storytelling http://www.technologyreview.com/biotech/13052/ #filmin140 -9:24 PM Nov 23rd, 2010

@ZenFilms Advertising is shouting loudly at people to get their attention so that you get your product noticed #filmin140 -9:24 PM Nov 23rd, 2010

@FirstGlanceFilm Battlestar Galactica employed transmedia offerings-Webisodes to link episodes and half seasons, books, comic offshoots #filmin140 -9:24 PM Nov 23rd, 2010

@sabicompany @FilmThreat I think it’s more effective as marketing when it’s true story telling and not selling the feature film. #filmin140 -9:24 PM Nov 23rd, 2010

@VictoriaWestcot RT @ZenFilms: New skool: indie filmmaker uses what little resources they have to make bite-sized entertainment-building audience #filmin140 -9:24 PM Nov 23rd, 2010

@Theodumont RT @JackieTurnure: We look at each project and its audience to decide its unique multiplatform application. #filmin140 -9:24 PM Nov 23rd, 2010

@ZenFilms Shouting at people is less effective today because of noise and technology to filter it out #filmin140 -9:24 PM Nov 23rd, 2010

@aprildenee @zakforsman But do you target all the tiers or only your core intended audience, knowing others tiers (ie passives) will follow? #filmin140 -9:24 PM Nov 23rd, 2010

@KonradStief @ZenFilms It would be great if the marketing can create a need in the consumer and offer the consumer said unique product #filmin140 -9:24 PM Nov 23rd, 2010

@mikemonello @shericandler @tomvaughan ummm, Blair Witch Project? #filmin140 -9:25 PM Nov 23rd, 2010

@JenniferPalais @LordBronco #filmin140 i never even thought of stage plays…so smart…#transmedia…hmm -9:25 PM Nov 23rd, 2010

@ZenFilms Therefore need social media (marketing) to create content that customer wants to see/watch #filmin140 -9:25 PM Nov 23rd, 2010

@shericandler @aprildenee that’s how I see it. Hwood uses transmedia to market their films. The film is the main course always #filmin140 -9:25 PM Nov 23rd, 2010

@milesmaker @sabicompany What @JayZ is doing with “Decoded” is a unique, well-conceived transmedia project http://bit.ly/fHTwcX #filmin140 -9:25 PM Nov 23rd, 2010

@shericandler speaking of True Blood, hey Mike RT @mikemonello: @shericandler @tomvaughan ummm, Blair Witch Project? #filmin140 -9:25 PM Nov 23rd, 2010

@endurablegoods #filmin140 I think #transmedia is as much a state-of-mind maintained during creation as an execution process. The periphery is everywhere. -9:25 PM Nov 23rd, 2010

@atlfilm365 2010. Same filmmaker takes their film as a nucleus and creates smaller stories that create a larger narrative. #filmin140 -9:25 PM Nov 23rd, 2010

@ZenFilms Transmedia allows story to be told across those smaller pieces of content so that they entertain and attract #filmin140 -9:25 PM Nov 23rd, 2010

@GoldenRan RT @FilmThreat: You can follow along with the conversation at Film Threat (http://bit.ly/daqlJq) or at TweetChat (http://bit.ly/abFubH) #filmin140 -9:26 PM Nov 23rd, 2010

@JackieTurnure @FilmThreat Yes we have worked with both ABC Entertainment Marketing and Sony Pictures Entertainment #filmin140 -9:26 PM Nov 23rd, 2010

@zakforsman @aprildenee even the core audience is made up of ppl who want to watch, play and create. I consider all when designing. #filmin140 -9:26 PM Nov 23rd, 2010

@JenniferPalais @FilmThreat #filmin140 @CampfireNYC has had a lot of success with #transmedia marketing that has great storytelling -9:26 PM Nov 23rd, 2010

@lacajag RT @atlfilm365 In 2010. Same filmmaker takes their film as a nucleus and creates smaller stories that create a larger narrative. #filmin140 -9:26 PM Nov 23rd, 2010

@aprildenee @sabicompany Yeah, the entire transmedia project needs to work together to tell a cohesive story, not just serve as promo. #filmin140 -9:27 PM Nov 23rd, 2010

@milesmaker Transmedia in itself is marketing–audience acquisition via discovery; no need to ‘push’ marketing #filmin140 -9:27 PM Nov 23rd, 2010

@shericandler @JackieTurnure did they involve you from start, or as an add on right before release? #filmin140 -9:27 PM Nov 23rd, 2010

@ZenFilms The reason film is the main course for Hollywood is because that’s where their revenue comes from. For game company it’s the game #filmin140 -9:27 PM Nov 23rd, 2010

@sabicompany @shericandler but are there advantages to launching a transmedia narrative with a feature film? Instead of culminating with it? #filmin140 -9:27 PM Nov 23rd, 2010

@shericandler @JenniferPalais @mikemonello of Campfire is here. Questions? #filmin140 -9:27 PM Nov 23rd, 2010

@JackieTurnure A lot of what some would call marketing is actually giving the fans more of the story and characters that they want #filmin140 -9:27 PM Nov 23rd, 2010

@mikemonello Not when it’s done well. RT @ZenFilms: Advertising is shouting loudly at people to get their attention so that you get noticed #filmin140 -9:27 PM Nov 23rd, 2010

@ZenFilms RT @JackieTurnure: A lot of what some call marketing is actually giving the fans more of the story and characters that they want #filmin140 -9:28 PM Nov 23rd, 2010

@atlfilm365 @sabicompany One advantage is that your building audience as you go along. Not waiting for the film to be released to do so. #filmin140 -9:28 PM Nov 23rd, 2010

@cinekink RT @tomvaughan: Would anyone mind pointing to a successful example of transmedia? I don’t think I quite get it. #filmin140 -9:28 PM Nov 23rd, 2010

@shericandler @sabicompany I think the longer you have to build up the audience engagement, the better off the project will be #filmin140 -9:28 PM Nov 23rd, 2010

@aprildenee @ZenFilms And to me, transmedia is engaging people to take part in what you’ve created or in the creation of the thing itself. #filmin140 -9:28 PM Nov 23rd, 2010

@zakforsman @mikemonello when its done well, its called marketing. serving a need. #filmin140 -9:28 PM Nov 23rd, 2010

@Chuklz RT @tomvaughan: Would anyone mind pointing to a successful example of transmedia? I don’t think I quite get it. #filmin140 -9:28 PM Nov 23rd, 2010

@milesmaker RT @JackieTurnure: A lot of what some would call marketing is actually giving the fans more of the story & characters they want #filmin140 -9:28 PM Nov 23rd, 2010

@marco_acevedo “Cloverfield” built an intriguing and varied (and scattered) narrative which the film never addressed @shericandler @aprildenee #filmin140 -9:28 PM Nov 23rd, 2010

@ZenFilms @mikemonello agreed 🙂 #filmin140 -9:28 PM Nov 23rd, 2010

@philontilt Like TILT: The Town? http://bit.ly/fU0npj RT @FilmThreat: What about transmedia as a marketing tool as opposed to story? #filmin140 -9:29 PM Nov 23rd, 2010

@forwardmarsh @sabicompany @FilmThreat I agree. We’ve been telling a “prequel” via our site. Other complementary content,2. Soon, apps. #filmin140 -9:29 PM Nov 23rd, 2010

@KonradStief Tilt the movie, the Town and the short films extra stories is a great example of TM! #filmin140 -9:29 PM Nov 23rd, 2010

@JenniferPalais RT @ZenFilms: Marketing is understanding what the customer wants and creating something to delight them. That’s always been the Producer’s job #filmin140 -9:29 PM Nov 23rd, 2010

@milesmaker @marco_acevedo GREAT example–it extends the narrative and never has to have a payoff in the film itself. #filmin140 -9:29 PM Nov 23rd, 2010

@duckbutr April, that’s my opinion as well #filmin140 -9:29 PM Nov 23rd, 2010

@LordBronco #filmin140 Possibly: TM example: DC Comics Asking whether they should kill Robin. Guess what happened 😉 -9:29 PM Nov 23rd, 2010

@JackieTurnure @shericandler With LOST we worked with the Producers and the Marketing team while they were writing the show. #filmin140 -9:30 PM Nov 23rd, 2010

@marco_acevedo I meant Cloverfield viral campaign @marco_acevedo @shericandler @aprildenee #filmin140 -9:30 PM Nov 23rd, 2010

@geologylady RT @KonradStief: Tilt the movie, the Town and the short films extra stories is a great example of TM! #filmin140 -9:30 PM Nov 23rd, 2010

@FilmThreat @LordBronco I don’t think of that as transmedia as much as simply audience participation. The story only happened in the comics #filmin140 -9:31 PM Nov 23rd, 2010

@shericandler @JackieTurnure awesome, THAT to me is transmedia storytelling, NOT a viral campaign to raise awareness to mass #filmin140 -9:31 PM Nov 23rd, 2010

@duckbutr Weel is this simply marketing. Or telling a stpry in a larger scope? #filmin140 -9:31 PM Nov 23rd, 2010

@atlfilm365 @jenvargas Hollywood has always been competitive since it’s inception. I begrudge them nothing because it’s built into the system.#filmin140 -9:31 PM Nov 23rd, 2010

@dylanschenker awareness doesn’t necessarily include engagement to me. I imagine TM as being participatory #filmin140 -9:32 PM Nov 23rd, 2010

@sabicompany Q What differences can U expect btw leading audiences across each platform linearly, and opening gates to all platforms at once? #filmin140 -9:32 PM Nov 23rd, 2010

@atlfilm365 @jenvargas That’s why I prefer to leave them out of this convo. A leopard can’t change it’s spots. 🙂 #filmin140 -9:32 PM Nov 23rd, 2010

@FilmThreat @atlfilm365 You said “Inception”… which had a comic book prequel of sorts, which brings us back to transmedia… #filmin140 -9:32 PM Nov 23rd, 2010

@JenniferPalais RT @sabicompany: @FilmThreat I think it’s more effective as marketing when it’s true story telling and not selling the feature film. #filmin140 -9:32 PM Nov 23rd, 2010

@JackieTurnure Creating story worlds has been happening for a long time. Look at kids television and the way kids want more of their fave show #filmin140 -9:32 PM Nov 23rd, 2010

@MillerPRNews @JackieTurnure @HoodlumActive featured panelist on @Filmin140Panel #filmin140 on #Transmedia: http://bit.ly/9ZQxcU -9:32 PM Nov 23rd, 2010

@tomvaughan From the examples given, it seems like fanboy-focused genres (no insult intended) lend themselves better to transmedia. #filmin140 -9:32 PM Nov 23rd, 2010

@shericandler @duckbutr IMO telling a story in a larger scope. Not same story in lots of diff places #filmin140 -9:32 PM Nov 23rd, 2010

@atlfilm365 @FilmThreat Nice sir! #filmin140 -9:33 PM Nov 23rd, 2010

@dylanschenker I think for something to be transmedia it has to be interactive, engaging and participatory, broadly speaking #filmin140 -9:33 PM Nov 23rd, 2010

@mangababe RT @anitaondine: Tune in for your dose of #transmedia right now! LIVE! http://bit.ly/hB9sjU #filmin140 pass it on… #faster! -9:33 PM Nov 23rd, 2010

@ZenFilms @sabicompany transmedia doesn’t mean non-linear. There should still be story arcs. #filmin140 -9:33 PM Nov 23rd, 2010

@randyastle @JackieTurnure What then was your contribution to LOST in terms of story content and different platforms, etc.? #filmin140 #filmin140 -9:33 PM Nov 23rd, 2010

@dylanschenker @tomvaughan I would say the reason for that is the obsession with characters lends itself to wanting to know more #filmin140 -9:33 PM Nov 23rd, 2010

@KonradStief @tomvaughan Very true! #filmin140 -9:33 PM Nov 23rd, 2010

@atlfilm365 @tomvaughan Yes. But Soap Operas were Transmedia before Fan Boys. They were Magazines, then Radio, then TV. #filmin140 -9:33 PM Nov 23rd, 2010

@FilmThreat @dylanschenker …across multiple media… #filmin140 -9:34 PM Nov 23rd, 2010

@ZenFilms @sabicompany You may not open all gates at once… depends on the experience and story you’re telling. But… #filmin140 -9:34 PM Nov 23rd, 2010

@JackieTurnure We use story set up and pay off to move audiences between platforms. They can move autonomously but we lead them with story #filmin140 -9:34 PM Nov 23rd, 2010

@Chuklz So Star Wars was originally a transmed-project from the beginning? Lucas retained the merchandising/toy rights and leveraged them #filmin140 -9:34 PM Nov 23rd, 2010

@ZenFilms @sabicompany trying to occupy as much of audience time as possible – there’s no escape 🙂 On the bus, at home, at work… #filmin140 -9:35 PM Nov 23rd, 2010

@Chuklz An entire generation continued the experience of Star Wars at home in their backyards. #filmin140 -9:35 PM Nov 23rd, 2010

@dylanschenker Yes of course RT @FilmThreat: @dylanschenker …across multiple media… #filmin140 -9:35 PM Nov 23rd, 2010

@KonradStief @Chuklz He even had the novel released before the movie #filmin140 -9:35 PM Nov 23rd, 2010

@sabicompany @ZenFilms yes, but i’m wondering the diff btw leading them thru arcs or letting them play and discover the arcs. #filmin140 -9:35 PM Nov 23rd, 2010

@FilmThreat If transmedia is just expanding of a story in one media while it exists in other media, yeah, been going on for a LONG time. #filmin140 -9:35 PM Nov 23rd, 2010

@atlfilm365 @tomvaughan You can also look at some of the different childrens/teen books. They’ve been using elements of #transmedia for yrs #filmin140 -9:35 PM Nov 23rd, 2010

@lavenderpanda RT @FilmThreat: RT @ZenFilms: The key point is *story” Its not scattering lots of content across known universe & hoping someone will discover it #filmin140 -9:35 PM Nov 23rd, 2010

@JenniferPalais yes RT @milesmaker: Transmedia in itself is marketing–audience acquisition via discovery; no need to ‘push’ marketing #filmin140 -9:35 PM Nov 23rd, 2010

@aprildenee To me, transmedia is a way of being. Some are filmmakers, journalists, performers. Some are all of these – a transmedia artist. #filmin140 -9:35 PM Nov 23rd, 2010

@FilmThreat @Chuklz Yes, The Star Wars Holiday Special was transmedia 😉 #filmin140 -9:36 PM Nov 23rd, 2010

@forwardmarsh @sabicompany @shericandler I think this depends on ur story & theme(s). Ours lend themselves to “epilogue”/community sharing. #filmin140 -9:36 PM Nov 23rd, 2010

@shericandler RT @JackieTurnure: We use story set up & pay off to move audiences btween platforms. #filmin140 -9:36 PM Nov 23rd, 2010

@mikemonello Why the obsession with what’s marketing vs not vs planned from the beginning vs organic transmedia as long as story is coherent? #filmin140 -9:36 PM Nov 23rd, 2010

@atlfilm365 The key to Transmedia is having the story continue into another form, not just retold or rebooted. #filmin140 -9:36 PM Nov 23rd, 2010

@JackieTurnure @randyastle We created a prequel that set up Seas 4 and extended the characters and world of Dharma Init for season 5 #filmin140 -9:36 PM Nov 23rd, 2010

@lacajag Would having a film and a soundtrack count as being a transmedia project, then? #filmin140 -9:36 PM Nov 23rd, 2010

@dylanschenker @mikemonello Intent? I think people worry about a disingenuousness if it’s for the sake of marketing #filmin140 -9:37 PM Nov 23rd, 2010

@aprildenee This can be applied to a particular project or a campaign around a project. But the person is the core of the definition to me. #filmin140 -9:37 PM Nov 23rd, 2010

@ZenFilms @mikemonello I agree again. #filmin140 -9:37 PM Nov 23rd, 2010

@JackieTurnure For the first time the audience could join the Dharma Initiative, bringing the story into the real world #filmin140 -9:37 PM Nov 23rd, 2010

@atlfilm365 @lacajag If you’re doing something creative with the soundtrack that adds to the story and can stand alone I think you can. #filmin140 -9:37 PM Nov 23rd, 2010

@lacajag …or, I should say, transmedia elements of a project? #filmin140 -9:37 PM Nov 23rd, 2010

@FilmThreat @lacajag Does the soundtrack expand upon the story, or have more content, or is it simply a collection of music from the film? #filmin140 -9:38 PM Nov 23rd, 2010

@KonradStief @lacajag Soundtrack would be merchandising not the continuation of the story #filmin140 -9:38 PM Nov 23rd, 2010

@ZenFilms RT @mikemonello: Why obsession with marketing vs not vs planned from start vs organic transmedia as long as story is coherent? #filmin140 -9:38 PM Nov 23rd, 2010

@tomvaughan So the difference between merchandising & “cross-promotion” and transmedia is the focus on story between the mediums, correct? #filmin140 -9:38 PM Nov 23rd, 2010

@Chuklz @mikemonello Its confusing- are adaptations transmedia? The Walking Dead on AMC as an example? #filmin140 -9:38 PM Nov 23rd, 2010

@marco_acevedo A nonlinear TM relationship could be the story within the story, no? Black Freighter, in Watchmen. @ZenFilms @sabicompany #filmin140 -9:38 PM Nov 23rd, 2010

@milesmaker @lacajag does the soundtrack ADD or enhance the story? Does it extend the narrative? if yes then YES. #filmin140 -9:38 PM Nov 23rd, 2010

@aprildenee @atlfilm365 Yes!!!!!!!!!! #filmin140 -9:38 PM Nov 23rd, 2010

@JackieTurnure @mikemonello Agree! #filmin140 -9:38 PM Nov 23rd, 2010

@mikemonello @dylanschenker But if the story is additive and coherent, what’s the issue? #filmin140 -9:38 PM Nov 23rd, 2010

@JenniferPalais RT @mikemonello: Not when it’s done well. RT @ZenFilms: Advertising is shouting loudly at people to get their attention so that you get noticed #filmin140 -9:39 PM Nov 23rd, 2010

@atlfilm365 @Chuklz No. THE WALKING DEAD would not be Transmedia. They’re just retelling a story already told in comic form. #filmin140 -9:39 PM Nov 23rd, 2010

@randyastle It seems genre pieces work better: mysteries, etc. (or nonfiction) Any examples of quiet dramas/character studies? #filmin140 #filmin140 -9:39 PM Nov 23rd, 2010

@lacajag @FilmThreat In fact, the CD’s done, film’s still in edit #filmin140 -9:39 PM Nov 23rd, 2010

@dylanschenker @mikemonello I don’t disagree, just offering a potential reason #filmin140 -9:39 PM Nov 23rd, 2010

@ZenFilms @lacajag I’d say soundtrack is a bit of a stretch unless it’s telling a story in its own right and stands alone #filmin140 -9:39 PM Nov 23rd, 2010

@FilmThreat I think the keys here for transmedia are expansion of story from one media to the next and engagement with different audiences #filmin140 -9:39 PM Nov 23rd, 2010

@randyastle @jackieTurner Cool. Thx #filmin140 #filmin140 -9:40 PM Nov 23rd, 2010

@dylanschenker re: walking dead. an adaptation isn’t Transmedia per se #filmin140 -9:40 PM Nov 23rd, 2010

@Chuklz So Buffy Season 8 (the comic that continues the television show) is transmedia? #filmin140 -9:40 PM Nov 23rd, 2010

@shericandler @randyastle examples of docs as transmedia further down in the stream #filmin140 -9:40 PM Nov 23rd, 2010

@milesmaker RT @FilmThreat: The keys for transmedia are expansion of story from one media to the next and engagement with different audiences #filmin140 -9:40 PM Nov 23rd, 2010

@mikemonello @JenniferPalais After they shot the pilot, b4 they recast and shot the season. Alan Ball approved all story/scripts. #filmin140 -9:40 PM Nov 23rd, 2010

@Jeff_Gomez How I begged Gayle Anne Hurd to let me do the transmedia on Walking Dead, but alas there was no budget at AMC… #filmin140 -9:40 PM Nov 23rd, 2010

@KonradStief @FilmThreat Sounds good to me and clear #filmin140 -9:40 PM Nov 23rd, 2010

@FilmThreat Maybe if the soundtrack included a radio play or drama element that added to the film’s story? #filmin140 -9:40 PM Nov 23rd, 2010

@lacajag @ZenFilms It’s not really a soundtrack – but when the CD is companion for film, everyone calls it a soundtrack. #filmin140 -9:40 PM Nov 23rd, 2010

@mikemonello @Jeff_Gomez That’s too bad, would have been amazing! #filmin140 -9:41 PM Nov 23rd, 2010

@JackieTurnure @tomvaughan Yes. It’s a cohesive story across multiple platforms not disparate advertising on separate platforms. #filmin140 -9:41 PM Nov 23rd, 2010

@randyastle @shericandler Yeah, I like a lot of the doc stuff you mentioned. thx #filmin140 #filmin140 -9:41 PM Nov 23rd, 2010

@atlfilm365 @FilmThreat Or, there could be a serious of codes to unravel in the Soundtrack to make it interactive. #filmin140 -9:41 PM Nov 23rd, 2010

@jenvargas @atlfilm365 Good call. The same should apply to indies but a warm heart wont fund a full budget (sadly). #filmin140 -9:41 PM Nov 23rd, 2010

@milesmaker Doesn’t have to be the SAME audience from one to another and perhaps the project is best served when they’re NOT the same… ! #filmin140 -9:41 PM Nov 23rd, 2010

@dylanschenker @Jeff_Gomez Total bummer! Would have loved to see that. #filmin140 -9:41 PM Nov 23rd, 2010

@atlfilm365 TRUTH RT @jenvargas: @atlfilm365 Good call. The same should apply to indies but a warm heart wont fund a full budget (sadly). #filmin140 -9:42 PM Nov 23rd, 2010

@mauroforever RT @FilmThreat: RT @JackieTurnure Yes. Its a cohesive story across multiple platforms not disparate advertising on separate platforms. #filmin140 -9:42 PM Nov 23rd, 2010

@Jeff_Gomez Hi Mike! Gayle is terrific and understands the value prop of transmedia; she’s one of our biggest supporters. #filmin140 -9:42 PM Nov 23rd, 2010

@Chuklz RE: The Walking Dead- THey are adding characters and Kirkman writes for the show based on his comic book #filmin140 -9:42 PM Nov 23rd, 2010

@mikemonello @Chuklz No, adaptation is repeating the same story in a new medium. #filmin140 -9:42 PM Nov 23rd, 2010

@JackieTurnure Embracing multiple platforms allows you to broaden your audience. Different people do different things on different platforms. #filmin140 -9:42 PM Nov 23rd, 2010

@JenniferPalais RT @mikemonello: Why the obsession with what’s marketing vs not vs planned from the beginning vs organic transmedia as long as story is coherent? #filmin140 -9:42 PM Nov 23rd, 2010

@FilmThreat @milesmaker Hopefully, just as you expand the story from media to media, you also expand the audience #filmin140 -9:42 PM Nov 23rd, 2010

@VictoriaWestcot @milesmaker I really like that point! #filmin140 -9:42 PM Nov 23rd, 2010

@lavenderpanda RT @FilmThreat: Rolls fast and furious RT @KonradStief: If someones question is not answered feel free to ask again with the speed of this chat #filmin140 -9:42 PM Nov 23rd, 2010

@ZenFilms @milesmaker I think it works best is they are the same though. #filmin140 -9:42 PM Nov 23rd, 2010

@milesmaker Hey @Jeff_Gomez I offered your definition of transmedia today! @milesmaker.com/?p=268″>http://www.@milesmaker.com/?p=268 #filmin140 -9:42 PM Nov 23rd, 2010

@geologylady the mention of budget for TM is interesting – if TM can be cut because of budget is it really important to story? #filmin140 -9:43 PM Nov 23rd, 2010

@dylanschenker I think it’s also interesting to bring disparate audiences who would not otherwise have anything to do w/ each other together #filmin140 -9:43 PM Nov 23rd, 2010

@shericandler RT @JackieTurnure: Embracing multiple platforms allows you to broaden your audience. Diff ppl do diff things on diff platforms. #filmin140 -9:43 PM Nov 23rd, 2010

@Jeff_Gomez Miles you’ve been nothing but a prince, I so appreciate the support you’ve given us this past year. #filmin140 -9:43 PM Nov 23rd, 2010

@tylerweaver RT @shericandler: RT @JackieTurnure: Embracing multiple platforms allows you to broaden your audience. Diff ppl do diff things on diff platforms. #filmin140 -9:43 PM Nov 23rd, 2010

@shericandler RT @geologylady: budget for TM is interesting – if TM can be cut because of budget is it really important to story? #filmin140 -9:43 PM Nov 23rd, 2010

@KonradStief @ZenFilms @milesmaker I like the idea of trying to reach out to a different segment of the audience via multi-platforms #filmin140 -9:43 PM Nov 23rd, 2010

@ZenFilms @geologylady well I think that’s just a case when it was considered after the main revenue vehicle had been financed… #filmin140 -9:44 PM Nov 23rd, 2010

@milesmaker @ZenFilms Expand your audience with each platform; they’re essentially points of entry. Everyone is NOT on every platform. #filmin140 -9:44 PM Nov 23rd, 2010

@atlfilm365 @lacajag You can do multiple things. Release a full soundtrack, or depending on where you are, release it in pieces. #filmin140 -9:44 PM Nov 23rd, 2010

@forwardmarsh @randyastle We’re a comedy/drama & we’re using #transmedia to forge a new path – V.1 http://www.lostinsunshine.com. V.2 in Dec. #filmin140 -9:44 PM Nov 23rd, 2010

@shericandler RT @dylanschenker: I think its also interesting to bring disparate audiences not otherwise have anything to do w/ each other #filmin140 -9:45 PM Nov 23rd, 2010

@ZenFilms @KonradStief @milesmaker I think it works best if platforms reinforce each other across same audience. #filmin140 -9:45 PM Nov 23rd, 2010

@Chuklz @Filmin140Panel Lots of them Dungeons and Dragons, Star Trek, Star Wars, and Warhammer all successful #filmin140 -9:45 PM Nov 23rd, 2010

@milesmaker @Jeff_Gomez that’s because I’m bucking for an internship! You don’t even have to pay me–let the experience be my compensation. #filmin140 -9:45 PM Nov 23rd, 2010

@lacajag RT @milesmaker @ZenFilms Expand ur audience w/each platform; they’re essentially pts of entry. Everyone’s NOT on every platform. #filmin140 -9:45 PM Nov 23rd, 2010

@ZenFilms @KonradStief @milesmaker otherwise you have multiple single platforms and not a cohesive experience #filmin140 -9:45 PM Nov 23rd, 2010

@atlfilm365 @lacajag You can even create a game to find all the elements to “recreate” the soundtrack. While adding to the story you have. #filmin140 -9:45 PM Nov 23rd, 2010

@sabicompany Q What are some “best practices” of a transmedia experience? #filmin140 -9:46 PM Nov 23rd, 2010

@KonradStief @ZenFilms @milesmaker I see it as appealing to different segments which is beneficial for the project. #filmin140 -9:46 PM Nov 23rd, 2010

@milesmaker @ZenFilms you may not convince someone to buy a smartphone just to keep up with your story they discovered as a comic book… #filmin140 -9:46 PM Nov 23rd, 2010

@forwardmarsh @ZenFilms @KonradStief @milesmaker I agree. Target aud may likely dictate platforms, too. #filmin140 -9:46 PM Nov 23rd, 2010

@ZenFilms @shericandler @dylanschenker I don’t think that works. The genre, plot, theme, characters – all will define your single audience #filmin140 -9:47 PM Nov 23rd, 2010

@lacajag @atlfilm365 I really like that! Great idea! #filmin140 -9:47 PM Nov 23rd, 2010

@randyastle @forwardmarsh Very cool. I’ll check it out. I’m doing a quiet drama and just planning TM along w script #filmin140 -9:47 PM Nov 23rd, 2010

@Filmin140Panel Why is it important for today’s filmmaker to embrace transmedia? Simply for audience expansion? #filmin140 -9:47 PM Nov 23rd, 2010

@mikemonello @Jeff_Gomez Fantastic. It’s really going to take off when producers of that stature make it happen. #filmin140 -9:47 PM Nov 23rd, 2010

@lacajag Good question! RT @sabicompany Q What are some “best practices” of a transmedia experience? #filmin140 -9:47 PM Nov 23rd, 2010

@Chuklz I have a question- do you plan and/or disclose plans for transmedia in your budgets in regards to state incentives? #filmin140 -9:48 PM Nov 23rd, 2010

@dylanschenker @ZenFilms Yeah but you have people who may have intro’d on the story on separate platforms as their “platform of choice” #filmin140 -9:48 PM Nov 23rd, 2010

@JackieTurnure @sabicompany Compelling ent, no barriers to entry, tiered for diff levels of engagement. I need more than 140 characters! #filmin140 -9:48 PM Nov 23rd, 2010

@forwardmarsh @randyastle @forwardmarsh Yay! Visit & chk out our filmmkrs blog and say HI. 🙂 #filmin140 -9:48 PM Nov 23rd, 2010

@KonradStief TM offers the opportunity to appeal to different audience respective of their favored platform. #filmin140 -9:48 PM Nov 23rd, 2010

@shericandler I think transmedia is way more than audience expansion. it is creativity expansion #filmin140 -9:48 PM Nov 23rd, 2010

@geologylady @ZenFilms in that case perhaps, but often TM elements are seen as extra & not “funded” so what does that do to the “big picture”? #filmin140 -9:48 PM Nov 23rd, 2010

@ZenFilms @Filmin140Panel Important for indie filmmakers because the old financing and revenue model is broken/ morphed #filmin140 -9:48 PM Nov 23rd, 2010

@dylanschenker @ZenFilms You have “comic fans” “film fans” etc and that definition informs how they think about storytelling #filmin140 -9:48 PM Nov 23rd, 2010

@atlfilm365 @lacajag You can do it many forms. At the end of the day, it’s all about engaging your audience and pulling them into your story. #filmin140 -9:49 PM Nov 23rd, 2010

@JackieTurnure @Filmin140Panel Because our lives are multiplatform. We all get our content on different screens at different times #filmin140 -9:49 PM Nov 23rd, 2010

@aprildenee @ZenFilms But each piece of a transmedia project may have a diff audience. Like with Strongbad, I like the vids but not games. #filmin140 -9:49 PM Nov 23rd, 2010

@remotedevice concept of “story” v. different in transmedia context: models received from cinema don’t nec. translate #filmin140 -9:49 PM Nov 23rd, 2010

@randyastle @milesmaker @Jeff_Gomez I’ll also take an internship! 🙂 #filmin140 -9:49 PM Nov 23rd, 2010

@aprildenee RT @shericandler: I think transmedia is way more than audience expansion. it is creativity expansion #filmin140 -9:49 PM Nov 23rd, 2010

@Jeff_Gomez Mike it’s going to happen. Some of the biggest producers in the biz have truly exciting plans. The deals are way complex though. #filmin140 -9:49 PM Nov 23rd, 2010

@tomvaughan Sequels, prequels and spinoffs using different mediums, sometimes even simultaneously. I think I got it. #filmin140 -9:49 PM Nov 23rd, 2010

@tylerweaver Yep! RT @FilmThreat: RT @shericandler: I think transmedia is way more than audience expansion. it is creativity expansion #filmin140 -9:49 PM Nov 23rd, 2010

@KonradStief @shericandler Yes to reach different segments of the population. #filmin140 -9:49 PM Nov 23rd, 2010

@Jeff_Gomez All you interns get on line! Ha! #filmin140 -9:49 PM Nov 23rd, 2010

@JenniferPalais RT @shericandler: I think transmedia is way more than audience expansion. it is creativity expansion #filmin140 -9:49 PM Nov 23rd, 2010

@dylanschenker YES! RT @aprildenee: RT @shericandler: I think transmedia is way more than audience expansion. it is creativity expansion #filmin140 -9:50 PM Nov 23rd, 2010

@atlfilm365 @lacajag Think of it this way. Anyone can buy a DVD, doesn’t mean they’ll immediately watch it. #transmedia can build that demand #filmin140 -9:50 PM Nov 23rd, 2010

@ZenFilms @geologylady not always, just depends on producer and the project. I think games are becoming more transmedia from start #filmin140 -9:50 PM Nov 23rd, 2010

@randyastle @remotedevice Is it more like creating a TV show bible? How does everyone approach a project from scratch? #filmin140 -9:50 PM Nov 23rd, 2010

@shericandler @Jeff_Gomez do you think that transmedia is meant to be collaborative? Can Hwood handle that? #filmin140 -9:50 PM Nov 23rd, 2010

@FilmThreat I worry that filmmakers may embrace transmedia to tell a story but lose sight of telling the best possible story in any one media #filmin140 -9:50 PM Nov 23rd, 2010

@joda07 RT @aprildenee: RT @shericandler: I think transmedia is way more than audience expansion. it is creativity expansion #filmin140 -9:50 PM Nov 23rd, 2010

@KonradStief @FilmThreat True because one can exhaust oneself and the work suffers #filmin140 -9:51 PM Nov 23rd, 2010

@nbsetthetrend RT @milesmaker: RT @FilmThreat: The keys for transmedia are expansion of story from one media to the next and engagement with different audiences #filmin140 -9:51 PM Nov 23rd, 2010

@ZenFilms @FilmThreat yes, that’s a risk. Still need best solution per platform. #filmin140 -9:51 PM Nov 23rd, 2010

@JackieTurnure @shericandler It’s an evolution of the storytelling form through new technological opportunities. It’s an exciting time! #filmin140 -9:51 PM Nov 23rd, 2010

@mikemonello @Jeff_Gomez Yes, exciting times to be a storyteller. #filmin140 -9:51 PM Nov 23rd, 2010

@aprildenee @Filmin140Panel It’s a way to express a passion in multiple forms. It reaches different audiences, but they’re all part of you. #filmin140 -9:51 PM Nov 23rd, 2010

@milesmaker @FilmThreat The platform itself must be maximized; the best story elements that platform can enhance–platform by design #filmin140 -9:52 PM Nov 23rd, 2010

@ZenFilms RT @JackieTurnure: @Filmin140Panel Because our lives are multiplatform. We all get our content on different screens at different times #filmin140 -9:52 PM Nov 23rd, 2010

@FirstGlanceFilm RT @randyastle: @milesmaker @Jeff_Gomez I’ll also take an internship! 🙂 #filmin140 -9:52 PM Nov 23rd, 2010

@Jeff_Gomez Collaboration and audience validation are some of the toughest elements to push thru the studios – but we’re working hard on it! #filmin140 -9:52 PM Nov 23rd, 2010

@marco_acevedo Different disciplines: Has to be, no? RT @shericandler: @Jeff_Gomez “do you think that transmedia is meant to be collaborative?” #filmin140 -9:52 PM Nov 23rd, 2010

@shericandler @JackieTurnure I agree. Exciting times to be a storyteller and one who can reach aud they never could b4 #filmin140 -9:52 PM Nov 23rd, 2010

@JenniferPalais @FilmThreat like with what happens with 3D #filmin140 -9:52 PM Nov 23rd, 2010

@forwardmarsh @FilmThreat I think we have to remember to “anchor” our #transmedia efforts by remembering “what’s the point?” Point=story/theme. #filmin140 -9:53 PM Nov 23rd, 2010

@ZenFilms @JenniferPalais yep 😀 #filmin140 -9:53 PM Nov 23rd, 2010

@sabicompany @shericandler have worked with studios on TM and biggest hurdle is a prod/dir who trusts vendors like us w creative control. #filmin140 -9:53 PM Nov 23rd, 2010

@atlfilm365 Stop sullying this conversation with Hollywood and 3D talk. 😉 #filmin140 -9:53 PM Nov 23rd, 2010

@Chuklz This just hurts my head and I even have a transmedia project on the slate. #filmin140 -9:53 PM Nov 23rd, 2010

@remotedevice producing/engaging with story-as-world, allowing for discovery from many angles v. distinct from crafted linear texts of cinema #filmin140 -9:53 PM Nov 23rd, 2010

@shericandler @Jeff_Gomez so the answer is no, not necessarily? can be a passive experience? #filmin140 -9:53 PM Nov 23rd, 2010

@FilmThreat For me, if the core story or idea isn’t properly built, I don’t care how many different ways you expand upon it. #filmin140 -9:54 PM Nov 23rd, 2010

@mikemonello @Jeff_Gomez That’s where marketing $ can contribute to the story world, as that’s what mktng dept. wants to achieve. #filmin140 -9:54 PM Nov 23rd, 2010

@sabicompany @shericandler jerry bruckheimer is an example of someone who does trust us, but needs to sign off at every step. #filmin140 -9:54 PM Nov 23rd, 2010

@VictoriaWestcot Me too! Maybe it’s glass of wine #3? RT @Chuklz: This just hurts my head and I even have a transmedia project on the slate. #filmin140 -9:54 PM Nov 23rd, 2010

@FirstGlanceFilm Transmedia is not a new concept just a new word, it’s been used for years in high concept projects #filmin140 -9:54 PM Nov 23rd, 2010

@ZenFilms RT @FilmThreat: For me, if the core story or idea isnt properly built, I dont care how many different ways you expand upon it. #filmin140 -9:55 PM Nov 23rd, 2010

@marco_acevedo Nice. Cubist storytelling. RT @remotedevice: producing/engaging with story-as-world, allowing for discovery from many angles #filmin140 -9:55 PM Nov 23rd, 2010

@Jeff_Gomez @shericandler @Jeff_Gomez The answer is yes, we have to make collaboration happen – transmedia is weaker without interactivity. #filmin140 -9:55 PM Nov 23rd, 2010

@dylanschenker @FilmThreat Can a core story be revised via Transmedia to improve upon it? Reconned etc? Would it still be the same story? #filmin140 -9:55 PM Nov 23rd, 2010

@mikemonello @_thacher Entire feature films have been made on some of the budgets I’ve had, so I’m not sure about that. #filmin140 -9:55 PM Nov 23rd, 2010

@milesmaker Happy to have attended @Jeff_Gomez #transmedia masterclass by Producers Guild–I feel like I know the answers to ALL questions! #filmin140 -9:55 PM Nov 23rd, 2010

@dylanschenker *retconned #filmin140 -9:55 PM Nov 23rd, 2010

@shericandler YES! RT @Jeff_Gomez: The answer is yes, we have to make collaboration happen – transmedia is weaker without interactivity. #filmin140 -9:56 PM Nov 23rd, 2010

@atlfilm365 @FilmThreat No matter how cool the core idea is, bad story is bad story. #clonecoughwarscough #darthcoughmaulcough #filmin140 -9:56 PM Nov 23rd, 2010

@FilmThreat @dylanschenker Maybe, but if I wasn’t engaged, I wouldn’t follow along to find out. #filmin140 -9:56 PM Nov 23rd, 2010

@JackieTurnure @sabicompany Totally agree. The earlier you can get in and collaborate with the creatives OR be the creator, the better. #filmin140 -9:56 PM Nov 23rd, 2010

@Rfontaine71 RT @shericandler: RT @JackieTurnure: Embracing multiple platforms allows you to broaden your audience. Diff ppl do diff things on diff platforms. #filmin140 -9:56 PM Nov 23rd, 2010

@Rfontaine71 RT @shericandler: RT @JackieTurnure: We use story set up & pay off to move audiences btween platforms. #filmin140 -9:57 PM Nov 23rd, 2010

@ZenFilms Have to think engagement first and foremost and what that means to your audience #filmin140 -9:57 PM Nov 23rd, 2010

@remotedevice @randyastle show bible – similar to how many prjcts plan’d – “spatial” maps of content & char. with time-sensitive choke points #filmin140 -9:57 PM Nov 23rd, 2010

@shericandler I think aud collaboration is also a great thing to happen to the creator. Not creating in a vacuum. #filmin140 -9:58 PM Nov 23rd, 2010

@atlfilm365 RT @remotedevice: @randyastle show bible – similar to how many prjcts plan’d – “spatial” maps of content & char. with time-sensitive choke points #filmin140 -9:58 PM Nov 23rd, 2010

@forwardmarsh WE all like the Koolaid, but how have u made ur auds grasp what ur offering? I feel I’m singing alone in a forest, like a tree #filmin140 -9:58 PM Nov 23rd, 2010

@Rfontaine71 Now THAT is inspiring! RT @shericandler: I think transmedia is way more than audience expansion. it is creativity expansion #filmin140 -9:58 PM Nov 23rd, 2010

@LordBronco @shericandler #filmin140 That is a good point. -9:58 PM Nov 23rd, 2010

@milesmaker @Jeff_Gomez is there a way to quantify attrition rate between platforms, i.e. who follows the story everywhere vs. who doesn’t? #filmin140 -9:58 PM Nov 23rd, 2010

@remotedevice fwiw, i think the main prob w/ many transmedia projects is that there’s a film stuck in the middle of them #filmin140 -9:58 PM Nov 23rd, 2010

@joda07 .@shericandler It’s definitely a good motivator – knowing that an aud cares abt your writing/work etc . added incentive! #filmin140 -9:58 PM Nov 23rd, 2010

@shericandler @forwardmarsh education will happen younger audiences will embrace this more and more #filmin140 -9:59 PM Nov 23rd, 2010

@Rfontaine71 RT @shericandler: I think aud collaboration is also a great thing to happen to the creator. Not creating in a vacuum. #filmin140 -9:59 PM Nov 23rd, 2010

@atlfilm365 @shericandler If you embrace audience collaboration, it allows your project to thrive in the hands of your audience. #filmin140 -9:59 PM Nov 23rd, 2010

@ZenFilms I think story bible is overhead – it’s internal documentation. So best to start with story and then add doc as you add collabs #filmin140 -9:59 PM Nov 23rd, 2010

@JenniferPalais true…must b where they r RT @forwardmarsh: WE all like the Koolaid, but how have u made ur auds grasp what ur offering? #filmin140 -9:59 PM Nov 23rd, 2010

@milesmaker @joda07 @shericandler Also a checks & balances for story viability. #filmin140 -9:59 PM Nov 23rd, 2010

@LordBronco @shericandler #filmin140 However, Pitching that the TM reps are going to create the story is off-putting, to say the least…No offense. -9:59 PM Nov 23rd, 2010

@randyastle @remotedevice Any place to see some examples of spatial maps? Workbook Prjct? other sites? #filmin140 -9:59 PM Nov 23rd, 2010

@atlfilm365 @shericandler So while they’re creating, driving story, you can focus on the parts of your world that you care about most. #filmin140 -9:59 PM Nov 23rd, 2010

@JackieTurnure We’re producing a new show Slide, for Fox8 with Playmaker Media, conceived and developed from the outset as multiplatform #filmin140 -10:00 PM Nov 23rd, 2010

@forwardmarsh @ZenFilms Good thing my target aud is mid-20s to mid-30s. #filmin140 -10:00 PM Nov 23rd, 2010

@Jeff_Gomez @milesmaker @Jeff_Gomez For those clients allowing us to produce from scratch we are building in any number of measuring devices #filmin140 -10:00 PM Nov 23rd, 2010

@Filmin140Panel Hour flies by, doesn’t it? Go ahead and keep chatting, use the hashtag, but I want to thank tonight’s panelists for showing up #filmin140 -10:00 PM Nov 23rd, 2010

@gregpak Transmedia example from the comics world – @amadeuscho is on Twitter and in the “Chaos War” and “Hulk” comic books. #filmin140 -10:00 PM Nov 23rd, 2010

@shericandler @atlfilm365 hmm I was just thinking from a feedback perspective. Like theater actors feel, u get that aud feedback #filmin140 -10:01 PM Nov 23rd, 2010

@sabicompany @ZenFilms We write ours from a character’s POV, like it’s their research and publish as a travel guide to the universe. #filmin140 -10:01 PM Nov 23rd, 2010

@atlfilm365 RT @gregpak: Transmedia example from the comics world – @amadeuscho is on Twitter and in the “Chaos War” and “Hulk” comic books. #filmin140 -10:01 PM Nov 23rd, 2010

@Loglinecreator Why are day jobs SO boring??? Get your loglines in for Nov contest http://bit.ly/dapeyT #scriptchat #screenwriting #indiefilm #filmin140 -10:01 PM Nov 23rd, 2010

@Rfontaine71 I thought we did? #Causality RT @shericandler: @atlfilm365 he will! oh and I invented time travel this week too ;p #filmin140 -10:01 PM Nov 23rd, 2010

@milesmaker RT @Jeff_Gomez: @milesmaker For clients allowing us to produce from scratch we are building any number of measuring devices #filmin140 -10:01 PM Nov 23rd, 2010

@marco_acevedo Seems clear that TM is part of the current generation multitasking zeitgeist @forwardmarsh @ZenFilms #filmin140 -10:02 PM Nov 23rd, 2010

@Filmin140Panel Also want to thank everyone who participates and keeps the chat rolling along. Transcript will be up on @FilmThreat.com tomorrow #filmin140 -10:02 PM Nov 23rd, 2010

@LordBronco #filmin140 I wish to thank the panelists as well, that was some interesting tihinking, and I benefited. Have a good night. -10:02 PM Nov 23rd, 2010

@JackieTurnure @Filmin140Panel Thanks all. Great to be part of this. #filmin140 -10:02 PM Nov 23rd, 2010

@VictoriaWestcot Thanks to all you awesome folk out there! Very cool. I followed quite a few of you on twitter bc of tonight’s discussion. #filmin140 -10:02 PM Nov 23rd, 2010

@Filmin140Panel I’m done interrupting the conversation now 😉 #filmin140 -10:02 PM Nov 23rd, 2010

@KonradStief Everyone’s question(s) have been answered? #filmin140 -10:02 PM Nov 23rd, 2010

@ZenFilms @Filmin140Panel @shericandler thanks for having me #filmin140 -10:03 PM Nov 23rd, 2010

@lacajag @atlfilm365 @ZenFilms @JBMovies @FilmThreat @milesmaker @KonradStief Thank you for the input & ideas! #filmin140 -10:03 PM Nov 23rd, 2010

@randyastle Thanks to everyone, panelists and participants! Great to hear your thoughts. #filmin140 -10:03 PM Nov 23rd, 2010

@FilmThreat @KonradStief I never know, but I think we all learn something by the end. #filmin140 -10:03 PM Nov 23rd, 2010

@mikemonello It’s a great time to be a storyteller freed from the tyranny of single platform storytelling. #SpinItTheOtherWay #filmin140 -10:03 PM Nov 23rd, 2010

@atlfilm365 @shericandler I think audience creation is great feedback. Lets you know which characters and storylines that are working. #filmin140 -10:03 PM Nov 23rd, 2010

@JenniferPalais RT @mikemonello: It’s a great time to be a storyteller freed from the tyranny of single platform storytelling. #SpinItTheOtherWay #filmin140 -10:03 PM Nov 23rd, 2010

@milesmaker @Jeff_Gomez Is it important each platform be viable in terms of sales revenues, or is that insignificant to campaign as a whole? #filmin140 -10:03 PM Nov 23rd, 2010

@Raindance_Fest RT @JBMovies: RT @FilmThreat: worry that filmmakers may embrace transmedia 2 tell story but lose site of tellin best poss. story in any 1 media #filmin140 -10:03 PM Nov 23rd, 2010

@shericandler I think the map keeping and the record keeping is an important element to this. Easy to get lost in the story #filmin140 -10:03 PM Nov 23rd, 2010

@marco_acevedo Thanks all. Exciting headspinning chat. #filmin140 -10:04 PM Nov 23rd, 2010

@marco_acevedo RT @mikemonello: Its a great time to be a storyteller freed from the tyranny of single platform storytelling. #SpinItTheOtherWay #filmin140 -10:04 PM Nov 23rd, 2010

@Jeff_Gomez Put enough of us lonely trees together and you get a pretty impressive grove, guys. Keep at it transmedia is really happening! #filmin140 -10:04 PM Nov 23rd, 2010

@atlfilm365 @mikemonello And freed from length. Some portions of story need 30 seconds, some 15 minutes. #SpinItTheOtherWay #filmin140 -10:04 PM Nov 23rd, 2010

@ZenFilms @lacajag thank you. Check out http://tStoryteller.com for more ideas, tools and inspiration #filmin140 -10:05 PM Nov 23rd, 2010

@FirstGlanceFilm RT @Jeff_Gomez: Put enough of us lonely trees together and you get a pretty impressive grove, guys. Keep at it transmedia is really happening! #filmin140 -10:05 PM Nov 23rd, 2010

@atlfilm365 RT @ZenFilms: @lacajag thank you. Check out http://tStoryteller.com for more ideas, tools and inspiration #filmin140 -10:05 PM Nov 23rd, 2010

@KonradStief @shericandler Need a story accountant then! ; ) #filmin140 -10:05 PM Nov 23rd, 2010

@joda07 RT @mikemonello: It’s a great time to be a storyteller freed from the tyranny of single platform storytelling. #SpinItTheOtherWay #filmin140 -10:05 PM Nov 23rd, 2010

@aprildenee Thanks to the moderators of tonight’s #filmin140! This was a very important conversation, and I appreciated it a lot. -10:05 PM Nov 23rd, 2010

@joda07 RT @atlfilm365: @mikemonello And freed from length. Some portions of story need 30 seconds, some 15 minutes. #SpinItTheOtherWay #filmin140 -10:05 PM Nov 23rd, 2010

@ZenFilms RT @marco_acevedo: RT @mikemonello: Its a great time to be a storyteller freed from the tyranny of single platform storytelling. #filmin140 -10:05 PM Nov 23rd, 2010

@shericandler @KonradStief a story architect is what Lance Weiler calls it #filmin140 -10:05 PM Nov 23rd, 2010

@KonradStief Bye gang. Need to eat! 😀 #filmin140 -10:06 PM Nov 23rd, 2010

@ZenFilms @shericandler @KonradStief yes, but I prefer “author” 🙂 Take another shot Sheri 😀 #filmin140 -10:06 PM Nov 23rd, 2010

@KonradStief @shericandler Architect is a builder, accountant keeps track #filmin140 -10:06 PM Nov 23rd, 2010

@Jeff_Gomez @KonradStief @shericandler Producer makes it all happen! #filmin140 -10:07 PM Nov 23rd, 2010

@atlfilm365 @lacajag you’re welcome. 🙂 #filmin140 -10:07 PM Nov 23rd, 2010

@shericandler @ZenFilms @KonradStief *gulp* I’ve had many tonight. #filmin140 -10:07 PM Nov 23rd, 2010

@ZenFilms Ok my Mrs is calling for me to watch The Apprentice on the DVR 🙂 I’ll answer all follow-up questions tomorrow – byeeee #filmin140 -10:08 PM Nov 23rd, 2010

@FilmThreat Architect makes me think of the guy in the Matrix… #filmin140 -10:08 PM Nov 23rd, 2010

@shericandler @Jeff_Gomez @KonradStief true but is that person necessarily a marketer? #filmin140 -10:08 PM Nov 23rd, 2010

@Rfontaine71 @GlynisMitchell @icebluenothing Check out #filmin140 for a really interesting chat about #transmedia It’s what we’re doing with #Causality. -10:08 PM Nov 23rd, 2010

@Jeff_Gomez @shericandler @Jeff_Gomez @KonradStief That person is a bridge, a hub and a visionary… #filmin140 -10:09 PM Nov 23rd, 2010

@shericandler I have heard ppl say that the marketer of your film should be in charge of the transmedia. I don’t think so myself. #filmin140 -10:09 PM Nov 23rd, 2010

@Jeff_Gomez @shericandler No, not so much… #filmin140 -10:09 PM Nov 23rd, 2010

@LordPancreas @FilmThreat Haha! My favorite trilogy right there. #filmin140 -10:10 PM Nov 23rd, 2010

@shericandler @Jeff_Gomez I think the marketer works with the transmedia producer to figure out how to find audience to intro the project to #filmin140 -10:10 PM Nov 23rd, 2010

@forwardmarsh @shericandler You & I have agreed on this. My job as producer incl mktg – I need to understand the aud to best serve the project! #filmin140 -10:10 PM Nov 23rd, 2010

@sabicompany @shericandler good or bad, that’s how the studios we’ve dealt with have handled it. $$ comes from mrkting their budget. #filmin140 -10:10 PM Nov 23rd, 2010

@Article_Dan RT @mikemonello: It’s a great time to be a storyteller freed from the tyranny of single platform storytelling. #SpinItTheOtherWay #filmin140 -10:11 PM Nov 23rd, 2010

@philontilt Makes me think of the guy in Inception. RT @FilmThreat: Architect makes me think of the guy in the Matrix… #filmin140 -10:11 PM Nov 23rd, 2010

@shericandler @sabicompany I know but I don’t take my cues from the studios #filmin140 -10:11 PM Nov 23rd, 2010

@Jeff_Gomez @shericandler @Jeff_Gomez And the marketer becomes the conduit through which narrative elements are disseminated to stakeholders #filmin140 -10:11 PM Nov 23rd, 2010

@Rfontaine71 This conversation rocks, guys! #filmin140. Thank you for the info and inspiration about #transmedia -10:11 PM Nov 23rd, 2010

@sabicompany @shericandler until the budget comes from production, that won’t change (at the studio level). #filmin140 -10:11 PM Nov 23rd, 2010

@shericandler RT @Jeff_Gomez: the marketer becomes the conduit through which narrative elements are disseminated to stakeholders #filmin140 -10:12 PM Nov 23rd, 2010

@forwardmarsh @sabicompany @shericandler I also count #transmedia $$ in my mktg $ PR budget — not production/neg. cost. #filmin140 -10:12 PM Nov 23rd, 2010

@lttlbgGrl RT @mikemonello: Its a great time to be a storyteller freed from the tyranny of single platform storytelling. #SpinItTheOtherWay #filmin140 -10:12 PM Nov 23rd, 2010

@ZenFilms @Jeff_Gomez @shericandler I think the marketer can inform #transmedia producer on audience insight – where, when, how, who? #filmin140 -10:12 PM Nov 23rd, 2010

@sabicompany @shericandler alot of ppl like to bash the studios but a lot of smart ppl work there and want what we want. #filmin140 -10:12 PM Nov 23rd, 2010

@Rfontaine71 This conversation rocks, guys! #filmin140. Thank you for the info and inspiration about #transmedia @shericandler @FilmThreat -10:12 PM Nov 23rd, 2010

@shericandler @shericandler that’s me a conduit, and a connector #filmin140 -10:12 PM Nov 23rd, 2010

@shericandler @sabicompany I don’t doubt the do, but I don’t think they are visionaries since they work in a factory #filmin140 -10:14 PM Nov 23rd, 2010

@mikemonello @ZenFilms A great marketer can inform and execute. Making things that involve participation and engagement is a unique skill. #filmin140 -10:14 PM Nov 23rd, 2010

@milesmaker @Jeff_Gomez Is it important each platform be viable in terms of P&L, or is this insignificant to transmedia campaign as a whole? #filmin140 -10:14 PM Nov 23rd, 2010

@shericandler RT @mikemonello:A great marketer can inform & execute. Making things that involve participation & engagement is a unique skill. #filmin140 -10:15 PM Nov 23rd, 2010

@Loglinecreator #filmin140 Eric Hessier launched his film career writing a story that played out in a blog and a discussion forum (this was pre-twitter) -10:15 PM Nov 23rd, 2010

@sabicompany @shericandler youd be surprised by the discussions I’ve had. very fwd thinking ppl shackled by unions & above the line contracts. #filmin140 -10:15 PM Nov 23rd, 2010

@shericandler @sabicompany then why are they there? they will always be shackled #filmin140 -10:16 PM Nov 23rd, 2010

@torbenb RT @shericandler: I think aud collaboration is also a great thing to happen to the creator. Not creating in a vacuum. #filmin140 -10:16 PM Nov 23rd, 2010

@torbenb RT @mikemonello: It’s a great time to be a storyteller freed from the tyranny of single platform storytelling. #SpinItTheOtherWay #filmin140 -10:16 PM Nov 23rd, 2010

@atlfilm365 RT @mikemonello: @ZenFilms A great marketer can inform and execute. Making things that involve participation and engagement is a unique skill. #filmin140 -10:16 PM Nov 23rd, 2010

@torbenb RT @shericandler: I think the map keeping and the record keeping is an important element to this. Easy to get lost in the story #filmin140 -10:16 PM Nov 23rd, 2010

@mandyleith RT @mikemonello: It’s a great time to be a storyteller freed from the tyranny of single platform storytelling. #SpinItTheOtherWay #filmin140 -10:16 PM Nov 23rd, 2010

@mikemonello @milesmaker @Jeff_Gomez I think it’s important that each platform have a role, but not everything can be measured in a P&L #filmin140 -10:16 PM Nov 23rd, 2010

@sabicompany @shericandler same reason jeff gomez consults for studios and not microbudget indies. #filmin140 -10:17 PM Nov 23rd, 2010

@Jeff_Gomez @mikemonello @milesmaker @Jeff_Gomez Agreed and bless you! #filmin140 -10:17 PM Nov 23rd, 2010

@shericandler RT @mikemonello: I think its important that each platform have a role, but not everything can be measured in a P&L #filmin140 -10:17 PM Nov 23rd, 2010

@milesmaker @mikemonello @Jeff_Gomez Was wondering if that motivated or discouraged studios from pursuing transmedia or pulling the plug. #filmin140 -10:18 PM Nov 23rd, 2010

@Jeff_Gomez @sabicompany @shericandler Stop right there! We have a big (quiet) roster of indies, including several small Canadian productions #filmin140 -10:18 PM Nov 23rd, 2010

@forwardmarsh @Jeff_Gomez @mikemonello @milesmaker I’d think they’d measure traffic, click-thrus (if any), & conversions (again, if any) #filmin140 -10:19 PM Nov 23rd, 2010

@milesmaker @Jeff_Gomez @mikemonello Indies likely to re-evaluate each platform’s ‘success’ to determine transmedia campaign sustainability #filmin140 -10:19 PM Nov 23rd, 2010

@dylanschenker I’m happy to hear more about indies embracing transmedia. It always seemed more the domain of major studio productions. #filmin140 -10:20 PM Nov 23rd, 2010

@shericandler I know analytics is important, but I don’t think that is the reason to create transmedia stories #filmin140 -10:20 PM Nov 23rd, 2010

@Jeff_Gomez @forwardmarsh @mikemonello @milesmaker They’re also measuring buzz and long-term brand loyalty, which is good news for us. #filmin140 -10:20 PM Nov 23rd, 2010

@LordBronco @shericandler #filmin140 Well i gave you a follow, but I’m not completely sold. -10:20 PM Nov 23rd, 2010

@shericandler @Jeff_Gomez do they give any thought to keeping audiences close to them? That’s what i want indies to do. not reinvent aud wheel #filmin140 -10:21 PM Nov 23rd, 2010

@shericandler @LordBronco I’m not selling, but I am intensely interested in this. You won’t be sorry to follow me 🙂 #filmin140 -10:21 PM Nov 23rd, 2010

@LordBronco @shericandler #filmin140 Would it be safe to say that the value you add to a production is by cutting back the marketing teams? -10:21 PM Nov 23rd, 2010

@dylanschenker Can Transmedia be something utilized in live screenings of films? #filmin140 -10:22 PM Nov 23rd, 2010

@andresfox How to manage the power relationships between producers and fandom (audiences)? #filmin140 -10:22 PM Nov 23rd, 2010

@shericandler @LordBronco I’m sorry did you just say CUT BACK marketing? #filmin140 -10:22 PM Nov 23rd, 2010

@FilmThreat It costs enough to make a movie, where are indies finding money for transmedia elements anyway? #filmin140 -10:23 PM Nov 23rd, 2010

@LordBronco @shericandler #filmin140 Or more accurately, by eliminating most of the traditional marketing teams-the middlepeople? -10:23 PM Nov 23rd, 2010

@shericandler @dylanschenker see Lance Weiler’s Head Trauma. Much done in live screenings #filmin140 -10:23 PM Nov 23rd, 2010

@dylanschenker This is making me so much more excited for the NYC Transmedia meet up on the 30th! #filmin140 -10:23 PM Nov 23rd, 2010

@lardevils RT @Jeff_Gomez: Put enough of us lonely trees together and you get a pretty impressive grove, guys. Keep at it transmedia is really happening! #filmin140 -10:23 PM Nov 23rd, 2010

@Jeff_Gomez @shericandler @Jeff_Gomez Indies we’re working with are cultivating tiny groups of followers into apostles and big audiences! #filmin140 -10:23 PM Nov 23rd, 2010

@forwardmarsh @shericandler No, not the only reason. But, knowing analytics can help me perhaps re-purpose &/or monetize most popular content #filmin140 -10:24 PM Nov 23rd, 2010

@milesmaker @dylanschenker If the live screening event is conceived to extend the narrative in some way, I say YES (i.e., @LanceWeiler) #filmin140 -10:24 PM Nov 23rd, 2010

@shericandler @LordBronco you need your own team, trad marketers don’t do this. They aren’t part of your whole process, they don’t know ur aud #filmin140 -10:24 PM Nov 23rd, 2010

@lttlbgGrl me too! RT @dylanschenker: This is making me so much more excited for the NYC Transmedia meet up on the 30th! #filmin140 -10:24 PM Nov 23rd, 2010

@Jeff_Gomez @shericandler @Jeff_Gomez Check out the case of “Todd & the Book of Pure Evil” in Canada: a transmedia Buffy is brewing there! #filmin140 -10:24 PM Nov 23rd, 2010

@shericandler @Jeff_Gomez I don’t care about big audiences, I care about passionate ones who will follow you anywhere #filmin140 -10:24 PM Nov 23rd, 2010

@forwardmarsh @FilmThreat We’re eeking it out of our “launch” funds – including it in mktg/PR budget #filmin140 -10:25 PM Nov 23rd, 2010

@philontilt I’ll vouch for that. RT @shericandler: @LordBronco I’m not selling, but am interested in this. You won’t be sorry to follow me 🙂 #filmin140 -10:25 PM Nov 23rd, 2010

@dylanschenker Yesss RT @shericandler: @Jeff_Gomez I dont care about big audiences, I care about passionate ones who will follow you anywhere #filmin140 -10:25 PM Nov 23rd, 2010

@JenniferPalais RT @shericandler: RT @mikemonello:A great marketer can inform & execute. Making things that involve participation & engagement is a unique skill. #filmin140 -10:25 PM Nov 23rd, 2010

@milesmaker @lttlbgGrl @dylanschenker See you BOTH on the 30th! http://plancast.com/p/2zs8 #transmedia meetup… #filmin140 -10:25 PM Nov 23rd, 2010

@LordBronco @shericandler #filmin140 Ty 4 reply. I’ll maybe listen instead of talk. -10:26 PM Nov 23rd, 2010

@jessjurick RT @mikemonello: It’s a great time to be a storyteller freed from the tyranny of single platform storytelling. #SpinItTheOtherWay #filmin140 -10:26 PM Nov 23rd, 2010

@zakforsman @shericandler haha! how about big AND passionate audiences? 🙂 #filmin140 -10:26 PM Nov 23rd, 2010

@milesmaker RT @zakforsman: @shericandler haha! how about big AND passionate audiences? 🙂 #filmin140 -10:26 PM Nov 23rd, 2010

@lttlbgGrl RT @milesmaker: @lttlbgGrl @dylanschenker See you BOTH on the 30th! http://plancast.com/p/2zs8 #transmedia meetup… #filmin140 -10:26 PM Nov 23rd, 2010

@shericandler @Jeff_Gomez a passionate audience can sustain a creator, a mass uninvolved one has to be sought over and over #filmin140 -10:26 PM Nov 23rd, 2010

@shericandler @zakforsman If one can build that great, but big usually means fractured, not totally committed #filmin140 -10:27 PM Nov 23rd, 2010

@marco_acevedo Just sat in on gr8 #transmediaQ&A via @FilmThreat. Gr8 takeaways: @shericandler @mikemonello @milesmaker @ZenFilms @JackieTurnure #filmin140 -10:28 PM Nov 23rd, 2010

@milesmaker @marco_acevedo @FilmThreat @shericandler @mikemonello @milesmaker @ZenFilms @JackieTurnure #filmin140 -10:29 PM Nov 23rd, 2010

@shericandler this has been completely awesome guys! so many ppl gr8 joined in. Dropping off now, see the transcript tomorrow. #filmin140 -10:29 PM Nov 23rd, 2010

@carlacasilli RT @remotedevice: fwiw, i think the main prob w/ many transmedia projects is that there’s a film stuck in the middle of them #filmin140 -10:30 PM Nov 23rd, 2010

@milesmaker RT @shericandler: this has been completely awesome guys! so many ppl gr8 joined in. Dropping off now, see the transcript tomorrow. #filmin140 -10:30 PM Nov 23rd, 2010

@KonradStief Hi gang. Finished eating. TM still being discussed? #filmin140 -10:31 PM Nov 23rd, 2010

@JenniferPalais thank you everyone for sharing your experience and time on #filmin140 -10:31 PM Nov 23rd, 2010

@sabicompany @KonradStief just winding down. thanks everyone. #filmin140 -10:32 PM Nov 23rd, 2010

@KonradStief Good discussion. Bye again. #filmin140 -10:32 PM Nov 23rd, 2010

@FilmThreat Oh, and if you really dug tonight’s discussion, give us some “like” over at Facebook 😉 http://on.fb.me/gyEw5q #filmin140 -10:35 PM Nov 23rd, 2010

@tomvaughan RT @FilmThreat: Oh, and if you really dug tonight’s discussion, give us some “like” over at Facebook 😉 http://on.fb.me/gyEw5q #filmin140 -10:40 PM Nov 23rd, 2010

@atlfilm365 RT @FilmThreat: Oh, and if you really dug tonight’s discussion, give us some “like” over at Facebook 😉 http://on.fb.me/gyEw5q #filmin140 -10:41 PM Nov 23rd, 2010

@joda07 RT @shericandler: @Jeff_Gomez I don’t care about big audiences, I care about passionate ones who will follow you anywhere #filmin140 -10:45 PM Nov 23rd, 2010

@Nedra Looks like i just missed the #filmin140 discussion on transmedia. 🙁 Working my way backwards through the conversation. -10:49 PM Nov 23rd, 2010

@tomvaughan I don’t see a DEMAND for transmedia. It seems like a strategy to create more demand for the brand. Fine. If you have the budget. #filmin140 -10:51 PM Nov 23rd, 2010

@shericandler @christydena aw Christy, we sure missed you tonight on #filmin140. It was a very awesome group tonight. -11:14 PM Nov 23rd, 2010

@endurablegoods #filmin140 – Saw mention of the NYC #transmedia event. In the Bay Area? Check out an SF transmedia group, 11/30 – http://bit.ly/eqlsvY -11:19 PM Nov 23rd, 2010

@thelightedbridg RT @FilmThreat: Maybe if the soundtrack included a radio play or drama element that added to the film’s story? #filmin140 -11:20 PM Nov 23rd, 2010

@infinicine True but TM can also make $ RT @FilmThreat: It costs enough to make a movie, where are indies finding money for transmedia? #filmin140 -11:20 PM Nov 23rd, 2010

@MattEck123 RT @infinicine: True but TM can also make $ RT @FilmThreat: It costs enough to make a movie, where are indies finding money for transmedia? #filmin140 -11:23 PM Nov 23rd, 2010

@UNGRaesthetic Is really angry that I missed the transmedia discussion on #filmin140 tonight. Ugh I hate work. -11:28 PM Nov 23rd, 2010

@Simonpulman Would love for somebody to summarize the #filmin140 #transmedia discussion in prose please -11:35 PM Nov 23rd, 2010

@MediaCMovement RT @Jeff_Gomez: @shericandler The answer is yes, we have to make collaboration happen transmedia is weaker without interactivity.#filmin140 -11:44 PM Nov 23rd, 2010

@ZenFilms RT @endurablegoods: #filmin140 – In the Bay Area? Check out an SF transmedia group, 11/30 – http://bit.ly/eqlsvY #filmin140 -12:08 AM Nov 24th, 2010

@Chuklz @Simonpulman Panel did a bunch of transmedia for hollywood. Transmedia has been around 4ever. Indies use it like studios use 3d #filmin140 -12:11 AM Nov 24th, 2010

@lttlbgGrl @ZenFilms great job beating the drum of transmedia via #filmin140, as usu. I learned alot. Thanks Robert! -12:12 AM Nov 24th, 2010

@davidbeebe RT @mikemonello: It’s a great time to be a storyteller freed from the tyranny of single platform storytelling. #SpinItTheOtherWay #filmin140 -12:19 AM Nov 24th, 2010

@simon_staffans Looks like everyone got a healthy dose of #transmedia at #filmin140 🙂 ..definitions may vary, but general trajectory is v exciting! -12:20 AM Nov 24th, 2010

@davidpbaker RT @milesmaker: Transmedia in itself is marketing–audience acquisition via discovery; no need to ‘push’ marketing #filmin140 -4:17 AM Nov 24th, 2010

@aircraftpix RT @Jeff_Gomez: @shericandler @Jeff_Gomez Check out the case of “Todd & the Book of Pure Evil” in Canada: a transmedia Buffy is brewing there! #filmin140 -8:17 AM Nov 24th, 2010

@TomZambaux RT @JenniferPalais: @FilmThreat #filmin140 @CampfireNYC has had a lot of success with #transmedia marketing that has great storytelling -8:26 AM Nov 24th, 2010