…and everyone laughs…

Launching an aggressive new effort to combat piracy, The Walt Disney Studios will utilize state-of-the-art encryption technology from Cinea, a subsidiary of Dolby Laboratories, for 2005 DVD awards screeners. The agreement, which marks a major milestone in the search for an industry-wide solution to deter movie piracy, was announced by Dick Cook, chairman, The Walt Disney Studios; Jeff Miller, President, worldwide post production and operations; and Bill Jasper, president and chief executive officer, Dolby Laboratories.

To combat piracy, Cinea developed its innovative solution, which provides copy protection and piracy tracking for DVDs. Cinea’s solution includes the S-VIEW(TM) DVD player and encryption technology to safeguard content. The S-VIEW DVD player offers the highest-quality picture and sound. It also plays standard DVDs.

In collaboration with the Academy of Motion Picture Arts and Sciences, and the British Academy of Film and Television Arts, Cinea has distributed the SV300 model of its S-VIEW DVD player to nearly 12,000 of the collective voting members. Recipients of the Cinea S-VIEW players need to install the player as part of their home entertainment system and make a phone call or go online to register with Cinea. Cinea encrypts each disc with a code unique to each member. The Cinea disc delivered to each member will play only on the Cinea S-VIEW DVD player registered by that member. A Cinea encrypted disc cannot be viewed on any other DVD player or computer.

Commenting on the announcement, Cook said, “Obviously, there is no substitute for seeing a movie on the big screen in a theater, and we strongly encourage everyone to experience our films in that way. With regard to home viewing, we have given the matter careful consideration, and have committed to using Cinea’s encryption technology on award screeners this year. This process offers maximum protection for our films, while allowing key members of the Academy, BAFTA, and a few other select organizations the opportunity to view these contenders in the comfort of their own homes. Of equal importance, it protects legitimate recipients of these screeners against interception and theft of the DVDs. It is our hope that others will join us in this aggressive stand against piracy, and we believe that Cinea enables an important step in that direction.”

For more info, visit the Cinea website.

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