A powerful new documentary about the late SoundCloud prodigy Hella Sketchy is officially on the way, and it’s already igniting a global conversation about hope, healing, and the urgent need for mental health awareness. Two Weeks Notice: The Departure of Hella Sketchy, directed by Erik Thureson—father of the late artist Jacob Tyler Thureson—made its first splash at AFM with an exclusive trailer, early stills, and even an unreleased posthumous track that gives audiences a haunting reminder of the young musician’s immense talent.
The feature documentary, produced by Cupid Soldiers Films, explores the meteoric rise and heartbreaking final chapter of Jacob “Hella Sketchy” Thureson, the teen artist who helped define the “Happy Trap” and “PlugNB” genres before signing to APG/Atlantic at just 17. The film brings together an impressive lineup of musicians, collaborators, executives, and family members, including Diablo, Suave, Ezra Averill, Eli Piccaretta, Jeff Vaughn, Keyawna Nicole, Arron Melloul, Charlie Shuffler, ColdHart, Lil Tracy, Peter Crone, Dr. Bill Pettit, Dr. Rahsaan Lindsey, Chris Miles, Marcelo, Justin Shiro, Thor, GhostRage, Bambi, Kamiyada, Noah Weiland, ReddishBlu, Sosi, Erik & Judy Thureson, and many others. Their voices form an intimate oral history of Jacob’s life—his creativity, struggles, and the impact he left on a generation.
“Two Weeks Notice: The Departure of Hella Sketchy is more than a music documentary; it’s a movement,” the press release states, underscoring the film’s mission to reframe Jacob’s story into a catalyst for open dialogue and systemic change. Lon Haber & Co | IPPR showcased the film to buyers at AFM for the first time, unveiling “exclusive first-look footage along with highly anticipated posthumous unreleased tracks from musical prodigy Hella Sketchy.”
Director Erik Thureson makes the film’s intention unmistakably clear: “My desire is to inspire audiences to love one another. People are more worthy of our love than they are of our judgment. If we could love without condition the same way that Jacob loved, the audience walks away from this with a spark of hope that life is worth living.” He adds that creating “a safer environment for those who are struggling and need support” increases the likelihood of “open conversation… where true healing begins.”

Director Erik Thureson in an interview for Two Weeks Notice: The Departure of Hella Sketchy.
“My desire is to inspire audiences to love one another. People are more worthy of our love than they are of our judgment.”
The documentary confronts the hidden pressures of early fame, substance use, and the widespread mental health struggles affecting young people today. Through never-before-seen footage, intimate home videos, reflections from artists and peers, and a deep archive of unreleased music, the film paints a vivid picture of both Jacob’s brilliance and the burdens that came with it. As the press release explains, the project “works to break stigmas and expose the systematic gaps in support systems.”
One of the film’s most striking thematic elements comes from human potential expert Peter Crone, who says: “The greatest addiction isn’t to substances, it’s to the false idea of who we think we are, rooted in feelings of inadequacy, fear, and scarcity.” He continues, “That invisible cage leaves us isolated and suffering… loneliness… is the greatest disease of our time.” Crone frames suicide not merely as an act of despair but as “the byproduct of profound human suffering—an epidemic we must face.”
The documentary’s title refers to the two-week period between Jacob’s overdose and his passing—a window of time that his family now channels into advocacy. What emerges is a clear call to action. “Two Weeks Notice is more than a film, it’s an artful movement of love, healing, and finding peace,” the filmmakers emphasize.
The AFM unveiling marks the launch of a large campaign to engage audiences, educators, health professionals, and policymakers. The film’s producers—Erik Thureson and Marc Clebanoff—along with executive producers Adam Webster, Peter McCammon, Elisabeth Adams, and Jenine Hirst, are steering the project through post-production with the goal of transforming Jacob’s story into a meaningful global impact.
And at the heart of it all remains Jacob’s own voice, echoing through the film:
“Stay true to yourself, remember who you are . . . [in the industry] it’s easy to get lost in the sauce. Ya dig?!”
Check out this first look at Two Weeks Notice: The Departure of Hella Sketchy!
Mental Health Resources
If you or someone you know is struggling, help is available:
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U.S. & Canada: Call or text 988 to reach the Suicide & Crisis Lifeline
More information at 988lifeline.org -
International Resources: Sindahelpline.com
This is such a vital, critical and timely exploration into areas of life and life beyond the physical that will have a profound impact on our future the youth, all of our children. Erik and Judy are the most courageous, loving and dedicated parents I ever met and their openness to explore such painful themes and life events, and to be of loving, kind and deep service in the processes is remarkable. I trust this film touches many millions of lives and that Jacob‘s life supports many to create all they can from crisis inline with the love he gave everywhere he went and that he still touches from other realms now. Profound, Powerful and Priceless!
Jacob, your precious son, was gone way too soon. But in his short life he did what most never get to… he followed his dreams and was extremely successful. He had amazing parents to guide and nurture him. He had his sisters, family and friends support. What happened is a tragic loss. This documentary, this message is so important and I can’t wait to watch it.
Seeing Jacob again my brain flooded with fond memories of him. I can still here his laugh, him singing Nacho Libre, all the fun & crazy times with your family. Seeing this trailer brings back so much. I love & miss you guys
Wow! This is so beautiful! I am so proud of the courage and love that Judy & Eric displayed as they open themselves up in order to tell a story that must be told! As a therapist, I am happy that people will be able to move past the stigma surrounding mental health and getting the help needed to fight! Congratulations and thank you for sharing beautiful Jacob with the world, up close and personal!
I love that this trailer turns the themes of grief and loss into those of empathy and hope.