The impact of games and movies on the world around us is enormous. Regardless of you being a fan of both or not, games, movies, and videos are among the most consumed content on the internet.
The gaming industry is currently one of the biggest in the world, and there are many games based on movies. All of this is important to mention as both movies and games represent the power of video in making people relaxed, excited, and so on.
Now, if we move from the world of entertainment to the modern business environment, the power of video becomes even more important.
Nowadays, businesses use videos to provide their customers with excellent customer experience, every step of the customer journey. With all this in mind, here’s how working with a video production company on developing a video marketing strategy can help a business.
Video and Customer Journey
There are four stages of the customer journey:
- Awareness
- Consideration
- Purchase
- Advocacy
Your video marketing strategy has to address all four key elements to give the wanted results. The goal is to properly introduce your target audience to your business, brand, products, and services, and eventually lead them down the sales funnel.
However, you don’t want them to stop there. You want every potential prospect to become your loyal customer. Since each consumer is different, with different needs, the best way to develop an effective video marketing strategy is to focus on the funnel elements that are the most important for your business success.
You can either create videos that are directly designed for that stage of the customer journey or videos that include all four phases with a focus on that particular phase. That’s essential if you want to appeal to the audience that is already aware of your products, services, and brand.
Building Awareness
Awareness videos have but one simple goal – to attract the wanted attention in order to put your business/brand on the map. The best way to build brand awareness is by reaching people across the native platforms they prefer.
Since these platforms are usually video-friendly, you can improve your video marketing efforts by targeting a larger audience and moving them down the funnel. These videos should be informative and include parts of branding like signage, logo, website, and more.
Brand awareness allows you to:
- Trigger emotion – your video is the emotional trigger that leads consumers to explore your brand.
- Harness the power of storytelling – consumers are far more likely to check out your brand is your story appeals to them, their real-life problems, pain points, and so on.
- Present your content to the right pair of eyes – consumers love brands that go straight to the point by telling their brand story clearly and comprehensively. Videos ensure that you’re marketing your brand to the right audience.
- Educate your audience about your brand – tell your customers what you can do for them, how your products/services can help them solve real-life problems, etc.
Establish Relationships
Your video marketing is meant to encourage social engagement with your content and is intended to complement your content marketing efforts. It can be anything from addressing FAQs and presenting your brand as a leading authority in your business niche, to how-to videos, and providing relevant data from the industry.
It’s the quality that matters rather than quantity. Your videos are meant to provide each customer with value and help build a meaningful relationship between your brand and the target audience.
Determine the Right Social Platform for Your Video
According to a professional video production company, Indigo Productions, it’s paramount to choose the right social platform that will provide the wanted exposure and social engagement.
Social media platforms are the best channels for reaching wider target audiences and encourage them to engage with your video content. Video is one of the most consumed types of content on the internet.
If you choose the right platform, you increase your chances of reaching the right pool of consumers for your brand. Think of LinkedIn, IGTV and Instagram, Facebook, and YouTube.
These social networks gather millions of potential prospects. All you need is a socially engaging video to grab their attention and draw them into your business fold.
Modern businesses rely heavily on video production companies and services to increase brand awareness and exposure, build an authoritative online presence, and reach potential prospects across numerous social channels.
Video gives the best results of all marketing strategies simply because it has the biggest potential to appeal to modern consumers.
Since their attention span is so short, video content addresses their needs the most, especially when it comes to introducing new brands, products, and services. If your video marketing strategy is right, your lead generation and conversion rates will go sky-high.
