Features

MOVIE MARKETING MADNESS: “OPEN WATER”

By | August 2004

A SPECIAL RECAP EDITION! As moviemaking costs increase, the pressure to successfully market those movies becomes greater. In an attempt to show how marketers are trying to put the most hinders in the theater seats, Chris Thilk breaks down why some movie campaigns work and some don’t. This week, Chris takes a look to see whether the push for “Open Water” was successful or not…

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MOVIE MARKETING MADNESS: “OPEN WATER”

Let’s review the campaign for Open Water, the recent release from Lions Gate. The movie revolves around two scuba divers who become stranded in the ocean...

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