0:03
we talk about this film and I want to
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show the trailer for this
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movie if you don't mind Alan sure
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Inc is about design it is about the
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story of uh Elliot noise who's an
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architect and designer uh who developed
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many of the great grand design that we
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every and it influenced everything from
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not just architecture but like the
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design of you know gas stations uh among
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other things uh he worked at IBM and his
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modernist thinking influenced so much of
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like everything from fonts to computers
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architecture and if you're a a design
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nerd like I am I love fetish ing over
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fonts or design and let's take a look at
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the trailer for this movie wait here uh
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I'm gonna I'm gonna go to the trailer
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and show you give you a taste of
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this uh let's see I have it right here
1:21
let's watch this trailer it's only a
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little over a minute and a half here
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this people think design is The
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Superficial details how something looks
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and what they miss is that design is
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much deeper than that Elliot noise pav
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the way for us Elliot noise might be one
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of the best examples of what it means to
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designer Elliot noise had quite a purist
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view of modernism that design could be
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at the core of building a future Society
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more practical more beautiful Simply
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he started the design program at IBM he
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had this idea for Something Completely
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new that design should be infused
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through all layers of the business back
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then they didn't have words like
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marketing or even brand good design is
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good business he was almost like a
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shrink for the company you know here's
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who you really are modernism was a bit
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of a victim of its own success the
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trajectory that us consumerism was on
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wasn't aable stop the unnecessary
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consumption of resources I mean what
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about that we're still ripping off these
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other countries Architects and designers
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can see themselves as part of the
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problem I am not a political guy I'm
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interested in making my points through
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work we had this amazing Legacy it is as
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modern now as it was back then
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I I love this documentary I love this
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documentary I am a design nerd and uh I
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just uh really I what's really
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fascinating about it is how much of
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great design came from that era that
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influenced upday to today but what
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really ended things unfortunately was an
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early form of wokeism like back then it
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was it was you'll see it's in the is
3:30
that brought out in the movie It's So
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disheartening to but uh strong recommend
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but this movie is also for
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nerds I am a design nerd I love fonts
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design I love even our Hollywood on the
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Rocks logo or versus logo things I
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really Allan knows Allan knows I
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fetishize over like the look of our
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website and our um our our logos for
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anything that we do so
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uh this movie was huge influence on me
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or the the Elliot noise unbeknownst to
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me was an influence on me so strongly
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recommend it but it really truly is for
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nerds so there you go recommend or
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modernism so so shapes are racist is
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word that you'll see that it's a like I
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say an early sort of college kids that
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kind of infected that design world and
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took it down and now when you look at
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architecture do we build anything today
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that will last years into the future I
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don't think so nope so it's unfortunate
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it's unfortunate yeah look at the LA
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Skyline and it tell you everything
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recommend this movie but again if you're
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really into this dirty stuff all right
